Email marketing effectiveness is on the rise. Yes, you heard it right! Email remains one of the top methods for sharing the value of your products, solutions, and services with your current and prospective clients. And, with more workers not returning to the office quite yet, their focus on the computer and email inbox has increased.
So, with all that potential attention available, how do you turn simple emails into lead generators, competitive research, blog outreach, and customer re-engagement? Enter Snovio.
Lead Generation
The Company Profile Search tool helps you find specific contacts and their email addresses. The more specific the information, the more personal the email you send can be. So, if you know the company, name, position, and email address, you can draft an opening sentence that captures their attention immediately. Snovio uses uploaded LinkedIn information and a Chrome Extension along with the technology to accurately locate information about your target customers.
Email Address Sourcing and Validity
Snovio uses their technology to flter through LinkedIn and other social channels to match prospect names, companies, and email addresses. Once gathered, your team can target specific companies and employees. Users can see a response rate from these email filters as high as 9% which is as much as a 900% improvement in data accuracy.
Leveraging Historical LinkedIn Data
Snovio’s email verifier combined with LinkedIn Sales Navigator enables users to generate new leads that have been proven to be a good fit for the product, solution, or service. Filtering properly for future clients allows the user to focus on qualified leads rather than sending emails to unqualified leads.
Email Drip Campaigns
Using an automated response email as part of a drip campaign or email funnel often requires an impersonal response. With Snovio’s Email Verifier and Email Drip Campaigns tools, a user can generate personalized autoresponders when used in a campaign. This can dramatically increase click-through rates and action taken by the prospect. Some customers see a 2x increase in conversion with this tool combination.
Engagement Automation
The prospect of managing email sourcing, autoresponders, and campaigns manually is self-limiting. Leveraging email automation technology can boost your lead generation efforts and empower your funnel processes beyond expectations.
Vector Firm has decades of experience in engineering, implementing, and maintaining email marketing strategies that engage customers, generate leads, and result in life-long customer satisfaction.
Contact us today to discuss your marketing needs.
