Voice search allows users to speak into a device as opposed to typing keywords into a search engine to generate results. Amazon Alexa, Google Assistant, and Siri are popular smart speaker platforms that all utilize voice search capabilities. Although specific devices can be optimized for voice search, brands and websites can be optimized for it as well.
Here are some interesting statistics on why voice search matters:
- 65% of 25-to-49-year-olds speak to their voice-enabled devices at least once per day. (PwC)
- 72% of people who own a voice-activated speaker say their devices are often used as part of their daily routine. (Google)
- 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month. (Google)
- Half of all online searches will be voice searches by 2020. (ComScore)
- 52% of smart speaker owners are interested in receiving info about deals, sales and promotions from brands. (Google)
These stats show why it’s important for system integration businesses to adjust their marketing strategies to reflect how users search on smart speaker devices. One of the most important ways you can do this is to focus your content on phrases instead of single words in your strategy.
While users tend to search for general broad topic keyword phrases on a desktop (e.g “security system” or “access control” or “door security”), a user is more likely to ask a smart speaker a question such as “What is the best security camera for hospital lobbies?” or “Who offers access control near me?”.
System integration companies can take advantage of this by including these question phrases in their blogs, and landing pages with answers that follow. Not only will this help you rank for voice searches, but you will also benefit by providing answers to your prospect’s questions.
Some good questions to ask for content that lines up well with voice searches:
- How much does something cost?- What’s the best…?
- Where can I find…near me?
- Comparison questions – this vs. that – which is better?
- Is this service/product right for my business?
Asking these questions and then providing answers makes for great voice search content.
Need help with this or any other digital marketing effort? Vector Firm offers content marketing specifically for system integration companies that need help.
Schedule a Discovery Call today.
