Understanding exactly what topics and delivery methods resonate with your target audience is critical in sales and marketing. A sales presentation using PowerPoint about an underwhelming topic is destined for failure. Likewise, the marketing team could create an exhaustive whitepaper thinking it’s the ideal digital content asset to convey a concept. However, without a measurement tool, the results generated are likely anyone’s guess.
Enter BuzzSumo, an online resource for marketing professionals to use to determine what content is resonating with your followers. BuzzSumo offers four key resources:
- Content Discovery
- Content Research
- Influencer Identification
- Web Channel Monitoring
Let’s focus in on Content Discovery since one of the most common challenges is knowing which topics salespeople and marketers should be focusing.
Content Discovery
Recognizing market specific trends from your customers’ perspective is critical. We often are too close to our own solutions and fail to see how our solution can solve a problem through the lens our customer is seeing their challenges. By using content discovery, you can determine if a topic is important to your market or not.
BuzzSumo’s algorithms sort stories and topics by a score. The information is provided in real-time and can even be narrowed down based upon geographic location and key topics. It also identifies high-traffic keywords to use in your posts and materials in order to rank higher in search results and social media channels. And the topics that BuzzSumo uncovers will give you countless ideas about which to write, post, make videos, tailor presentations, and more.
Identifying specific questions that are being asked also allows you to understand top-of-mind concepts that are either not being discussed or conveyed clearly. Knowing these questions in advance allows you to tailor your content to head off questions before they’re even asked online or during a sales presentation.
Check it out at www.buzzsumo.com.
Professional Assistance
Hire Vector Firm to help you find the right resources and digital tools to identify, research, and create your next sales and marketing campaign. Our team will utilize the results that the tools provide to move current clients and prospects along in their buyer’s journey.
