Nothing can truly replace the one-on-one onsite presentation or demo. However, there are hundreds of prospective customers that may not be qualified yet or are still unknown to you that will benefit from your presentation. How can you reach them?
Enter the Recorded Product Demo.
Another great way to stand out from the crowd and capture attention is to produce a Recorded Product Demo. For system integrators, this can be an awesome opportunity for you to illustrate your integrated solution capabilities. The secret is to produce the demo once and then continuously promote it.
Here are a few tips for making the most of your recording:
- Make it a short, practical demo. Don’t feel like you have to deliver the same demo you’d give in person. This should be a bit of a teaser and last no more than 20 minutes.
- Create an Agenda slide or present what you’ll be covering during the presentation.
- Showcase how the product solves specific problems for specific customer types in their industry.
- Close with an FAQ Statement that handles common objections – “Here are the top questions we hear about this product – let’s take a few minutes to answer them”…
Once you’ve created the content and recorded your product demo, you can upload it to YouTube, your web site, or WebinarNinja - a platform that helps automate the delivery of your product demo as an evergreen webinar – content that stays relevant over time and doesn’t require ongoing effort from you.
Now is the perfect time to start recording Product Demos to influence more prospects in 2020. If you are looking for help in creating content that influences prospective buyers, then enroll for a content marketing discovery call with Vector Firm. We work specifically for system integration companies.
