Team sales meetings can be about as painful as anything a sales professional experiences. I’ve been part of them, facilitated them, and delivered presentations at them as a guest; and no one seems to want to be there. Picture this:
A half dozen or so competitive, driven people being forced to sit in a room for an unknown amount of time. The very nature of most of these people makes them uncomfortable when asked to stay inside or sit down. Now, we’re going to ask them to sit there with no end in sight, even though they have short term goals to hit. Sitting in this meeting isn’t helping them hit those goals.
The meeting starts. The leader announces the sales numbers for the month, and then starts asking each sales person about their opportunities. For the most part, the sales people repeat the same report they gave last week, while the other seven or eight stare at the emails on their phones. After they’re done, the leader reminds everyone that they need to get better at their CRM reports before everyone sprints out of the room, not to be seen again until next week (if next week’s meeting doesn’t get cancelled at the last minute).
Sound familiar?
Unfortunately, I bet it does sound very familiar to many of you. Over the last six years, I’ve worked with dozens of sales leaders to help them run better meetings, and have narrowed down the craft to four best practices.
Click the image below to receive a summary of the four best practices to a productive sales meeting
