Content creation takes time and effort, this is undeniable. And when you’re investing time and effort in creating content, there are a few categories to consider: evergreen content and single use content. Single use content is generally focused on one single campaign or event that will become outdated rather quickly. On the other hand, evergreen content will remain relevant and useful for a longer period, often requiring minimal updating to remain useful to your clients and prospects.
So, what types of evergreen content can your systems integration business benefit from?
Answering Common Questions
When it comes to the systems integration business, there’s no shortage of customer questions to be answered. Take some time to review the most common questions your sales and technical teams are asked and consider developing content around those questions. Using these will undeniably answer the questions of new clients and existing clients as well. These content types will often be relevant for ling periods of time, only requiring updating as technology shifts across the integration industry.
Leveraging Lists
Customers love to know about ways to improve their operations. Creating action item lists can be useful for a long period of time, across multiple projects or programs. Consider best practice lists that highlight winning strategies, ideas, and tactics that result in streamlined operations, optimal system use, and more.
Glossary of Terms
As technology improves and evolves, new terminology enters the market. Avoid confusion and remain a trusted advisor by creating a comprehensive glossary of terms and acronyms that your customer or prospect can use as a go-to guide. Plus, once this is downloaded and you have captured their email address, you can conveniently notify them of updated versions as your team adds to the glossary. Each of these notifications and downloads is a reminder of how helpful your team is to their operations.
Checklists
People, especially technically focused people, love to be empowered to act on their own. Checklists are a great way to help a client perform self-maintenance or other tasks. And these checklists will likely result in needing additional support and services from your team when a problem or challenge is too large or complex for your client to handle internally. For example, consider offering them maintenance checklists for each season of the year that not only remind them to clean camera lenses, but also mention the need to update software and firmware quarterly.
Create content that's timeless
Evergreen content tends to have long-term value for your customers and does not need to be maintained often. Likewise, it also maximizes the time and effort of your team which is particularly important when they are strapped for time, manpower, or funding.
Vector Firm creates content for system integrators and their technology partners. If you need assistance creating, designing and writing evergreen marketing content, contact us today. Click here for a discovery call.
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