As the old year fades in the rearview mirror and the New Year appears ahead of us, it is a perfect time to look at actionable, proven digital content marketing strategies to kick off 2021. Best yet, they are free strategies to implement.
Google My Business
Updating and optimizing your Google My Business profile is a strategy we discussed in the past; however, it is worth bringing up again.
GMB enables you to post photographs and highlight special promotions directly within the Google ecosystem. GMB also enables you to easily see the traffic your brand is getting with a simple dashboard.
Keep the Blogs Coming
Answering questions, no matter how basic or complex, is what your customers are really looking for. They need answers so they can make educated decisions about their purchases. When you answer these questions on your blog and promote the articles on social media channels, you will be driving customers to your site and increasing your search ranking. SEO will increase as Google and other search engines index your blog title and content for future customers with the same question.
Tag Those You Know
When you create a social media post, there’s certainly a chance it may be overlooked by the very customer you had in mind when you wrote it. Likewise, a new social media post is a great opportunity to promote a partner which will in turn expose your post to new prospects. This can be done by tagging a partner or a customer in the post. Depending on the social media channel, a notification will be made to the company or person you tagged. Likewise, the partner’s followers may also get a notification that something related to them was posted, increasing viewership of your video or readership of your text and photo post.
Hashtag for the Attention
There is so much information posted to social media that it’s nearly impossible to read everything that could be shown on your screen. As a result, the social channels use algorithms to decide what to show to their audience. You can break through this set of criteria they impose by using hashtags to highlight keywords that your potential audience may be following. For example, if you are selling video analytics, you might add #videoanalytics to your post. This way, anyone that is following that hashtag will be more likely to see your post.
Email is Still Strong
With all of the social media tips and tricks coming your way, it is easy to forget the power of good old email marketing. Email marketing starts with curating your database with the help of your sales team. Once those email addresses are in your system, it is easy to target specific groups of customers with detailed messaging that they will likely want to read.
Pro tip – avoid spamming your entire email list with unrelated information to avoid unsubscribes, or even worse, alienating your treasured customers.
Strategize to Win
Start 2021 with a strategy and sub-strategies that can be rolled out easily and will drive business throughout the year. Some of the concepts we highlighted in this article may require both determination and technical competence. Vector Firm is here to support both of those requirements. Our team can assist with content development and implementation on an ongoing basis.
Contact Vector Firm to discuss your content production and marketing needs.
