Right now as you are reading this blog post, there are visitors on your website. They are most likely looking for answers to their system integration problems. Every day, week and month, hundreds (if not thousands) of prospects will arrive at your website in search of solutions and will leave without you ever knowing.
If you have Google Analytics setup, just look at the number of sessions generated in the past month. Out of this number, how many have contacted you, subscribed to your email newsletter or called you? For most, it’s a small percentage but the good news is you can improve this scenario. Read on to find out how.
Grow your Email List with Exit Triggers
A simple way to grow your email list and capture more prospects every day is with a simple tactic known as an Exit Trigger. Exit triggers are simple ‘pop-up’ boxes that are triggered when a web visitor attempts to leave your website. As the mouse cursor moves off the screen, the visitor is prompted to opt-in to your email list.
There are a bunch of software programs that can do this (e.g. HubSpot, Optin Monster, ActiveCampaign etc) but the key to making this successful is how you frame the optin.
If you want to get more email addresses avoid things like “Join our List”, or “Subscribe Today”. Instead, give the visitor a specific benefit for why they should cough up their email address. Here are a few ideas:
- “For the latest trends impacting the security of your business – join our list”
- “Security Knowledge and Insight Delivered to Your Inbox Monthly – Subscribe today”
- “Industry specific security knowledge – become a Subscriber to stay current”
These are just a few ideas to get you going. One additional point, after the person subscribes, many of these programs allow you to send an instant follow up email. Take advantage of this by crafting an email that thanks them and introduces the new subscriber to your team and how you can help them. This makes the new subscriber feel like you care and are there to help them solve their problems.
Exit triggers are a great way to capture more visitors and grow your email list. Vector Firm can help. We help system integration companies attract, capture and convert visitors into leads an sales with our digital marketing programs. Contact us today to get started.
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