I pay too much for haircuts. I pay a lady named Jen to cut my hair every five weeks, and her salon charges me $35. My hair is thinning and there is nothing complicated about cutting it. I could probably use the Flowbee and have similar results. I started getting my hair cut by Jen because she starts working at 5:30 am and I used to like getting this task out of the way before my workday starts. Well, that was 12 years ago when I was a VP of Sales and commuted to an office. Today, I can get my haircut anytime of the day … and for much less than $35.
So, why do I still go to Jen’s salon?
It has everything to do with the experience. When I arrive, they offer me a drink – wine, coffee, water, etc. They have WiFi. When I leave, they give me a York Peppermint Patty Mini. When I was done getting my haircut yesterday and walking to my car, I realized that I have the same peppermint patty sensation as I’m leaving every appointment. Remember their commercials from the 1970s and 80s? “When I bight into a York Peppermint Patty, I get the sensation of …” Seriously, I feel like I’m in one of those commercials when I leave my haircut appointments, and that’s worth $35 per month to me!
How do your customers feel after your engagements? Even if it’s a sales call, when you’re leaving is their energy drained or have you stimulated them with knowledge and personality? Have you been a courteous guest and brought some fancy coffee or other treats? Are they thinking: “I’m so happy we work with them” or are they thinking about you at all?
We get so busy and caught up in our daily tasks that we sometimes forget the small things. Think about something you can do to make every sales call enjoyable for your clients. Heck go buy a bunch of York Peppermint Patty Minis and give them the sensation!
