It is no surprise that we will be working differently into the future. Integrators are taking a close look at how to improve their online presence at a time when in-person selling is not an option and many customers are working remotely often. To help strengthen your plan, we are rolling out a Four-Part series that will help your company optimize its online presence. Below is an outline of what is coming in the next four weeks and why each part matters.
Part 1: Reviewing Analytics
In most cases, it is critical to know where you have been and where you are before you can plan to move forward. In this part of the series, we will look at how analytics determine your current position and can be part of the plan to improve your online strategy for the future.
Part 2: Reviewing Your Existing Content
Once you know the traffic patterns and other data points obtained from your analytics review, it will be time to take a look at what your customers are actually looking at when they visit your site, download a piece of content, or watch one of your videos. Places where low engagement exist may need a second look and revamp of the content. Frequently visited areas can likely be further enhanced or even be used as a model when creating new content that will resonate successfully with your target audience.
Part 3: Aligning Marketing and Sales
After your data and content inventory is complete, take the time to present your findings to the sales team. Helping the sales team understand what is resonating online and then comparing to what they hear in their meetings will be critical. There could well be some gems hidden in plain sight.
Part 4: Auditing Your Technology
Once you know the data, have the right content and new ideas, and the teams are on the same page, it’s time to verify that your technology is aligned, optimized, and ready to support you in the future. Considerations will include website hosting and implementation, blog capability and presentation, document storage and easy access, as well as video content hosting.
Ready, Set, Start
Now’s the time to review your digital performance history and prepare for an online-enhanced future. Ensure your teams are aligned and that marketing is viewed as a sales enablement team, ready and willing to do what it takes to create the materials and resources for the sales team to succeed.
If you need help with any aspect of these preparations or strategies for a new online future, Vector Firm is here to help. From planning to execution, our team can help you through each of these steps.
Get started today by contacting our team for advice.
