Using LinkedIn for business has become as fundamental as Facebook is to staying in touch with your friends and family. As a matter of fact, LinkedIn boasts over 645 million registered users. And these users are focused on business. They’re either prospecting for new opportunities, looking for a new job, or are recruiting to fill a position at their company. And while they’re busy doing those things, there’s no reason you shouldn’t be marketing to them on the platform.
There are a variety of ways to utilize the LinkedIn platform to promote your company and team members as value-add resources that are knowledgeable experts in their field. Simple posts about market information and trends tend to get a bit of free attention. Paid posts can expand the viewership beyond the limited organic reach that a free post can. And to make paid ads even more personal, LinkedIn offers Dynamic Ads.
Dynamic Ads are designed to “engage prospects with ads automatically personalized to them” according to LinkedIn. Think about a Dynamic Ad like a customized bulk email where you insert the contact’s first name into the greeting by using a template connected to a data base of contacts, often your CRM or a system like HubSpot, Mail Chimp or Constant Contact. A Dynamic Ad uses aspects of the prospect’s profile from the massive LinkedIn data base to personalize your ad to them. This personalization can go well beyond simply their name to include information in their profile such as the name of the company they work for, their job title, and more.
LinkedIn’s platform allows you to send personalized Dynamic Ads to hundreds or thousands of people with only a few clicks. The messages are automatically populated with your intended text and can have specific profile fields inserted into the text as well, making the messaging quite strategic.
And with the LinkedIn system, it’s not just a matter of sent and done. The system provides a variety of reports and metrics that allow you to measure success and make modifications over time to improve future campaigns.
Dynamic Ads are like other marketing vehicles in that you can create campaigns designed for a variety of goals like building brand awareness (about your company or a Manufacturer), by running Spotlight Ads that promote a specific service, product, or solution, or with Content Ads that promote specific content and gather leads for direct targeting in the Campaign Manager tool. Plus, once leads are in Campaign Manager, you can likely import them into your CRM system for additional marketing initiatives.
Launching a Dynamic Ad campaign can be summarized in three simple steps:
- Determine the campaign objective
- Build the ad content
- Measure the results
For specific examples check out the Dynamic Ads section on LinkedIn - https://business.linkedin.com/marketing-solutions/dynamic-ads.
Using the LinkedIn platform can be simple for many, however for others, it may be beneficial to utilize a marketing team, like Vector Firm, to ensure proper campaign and content development, lead capture, and sales enablement.
We can Help
Hire Vector Firm’s marketing team to assist with your next campaign plan to include LinkedIn Dynamic Ads. We have dozens of years of experience on LinkedIn and other social platforms, allowing us to rapidly get your campaign designed, launched, and maximized.
Schedule a discovery call today.
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