Website hosting platforms, integrated CRM systems, content creation systems, and social media publishing tools that you use are continually evolving. They are being improved with new features that could benefit your online marketing efforts and presence. Platform providers often provide online classes to learn the basics as well as new features and benefits. The final part of this blog series is all about auditing what you are currently using to seeing if you are leveraging the latest and greatest these tools have to offer. Below are three areas of technology and features you should audit.
New features offered on website and CRM platforms usually include new resources for:
- Landing pages – pages frequently created to focus the visitor on a unique product or service
- Form functionality – capture mechanism for gather customer contact information
- Calls to action – compelling reason and ability to act on an offer or solution
- Automated workflows – simplifies guiding customers through the buyers’ journey
- Lead tracking handover – when a contact move from marketing
responsibility to sales responsibility - Project tracking – some systems allow you to not only track customer activity, but also their activity within a specific project or opportunity
- Contact information handling – basic CRM functionality
Social media publishing features change and vary from platform to platform and from one third party service to another. Upgrades and changes can impact:
- Post scheduling – allows teams to schedule posts based on the rollout plan of a campaign or program
- Organic reach improvement – natural reach obtained by a post without monetary backing to promote the post
- Paid ad management – paying a social media platform to show your ad to more platform users
- Likes, shares, comment management – managing multiple social media platforms can be a time killer
Document and video production software and service providers are always changing:
- Team collaboration and productivity improvements
- Modernization of themes, images, audio, and technical capability
- Image and music licensing
- B-roll video licensing
Ready, Set, Go!
Once again, Step 4 is to verify that your team is using the best platforms and all the newest and most beneficial features. The reality is that over time, your team could fall into repetitive processes that overlook new features that could improve your online presence. Regularly scheduled platform training sessions will keep your content performing optimally.
If you need help with any aspect of the team alignment process, Vector Firm is here. From planning to execution, our team can help you through each of these steps.
Get started today by contacting our team for advice.
