Modern-Day Sales and Marketing Blog

Part 4 puts us just past the middle of this 5-part series and you likely feel like it’s time to act and hit the send button. Remember, planning, development, and execution take time, so be patient and steady in your process.

Did you start your planning process with Part 1 of this series? If not, let’s review how important this is to your success in 2020. Your marketing team knows they need to execute a plan for distributing all the great content they’re hoping to create in 2020. However, without a plan in place, it’s just a dream. And a dream doesn’t move the sales needle.

Part 4: Distribute Your Content

What to do with all these new content ideas and resources that your team has developed? Now it’s time to get the word out about the information you have for your customers to read and watch. The quickest and most impactful channels to distribute our content include:

Social

Social media channels are a great way to get teasers about your new resources out. In many cases, social media is used to make your customers aware of the resources by enticing them with text highlights, an image, or a teaser video. When they watch and read the posts, they will decide of the resource is right for them and will click to learn more. Remember, every social media channel has its own format, so be sure to use the proper text length, image size, and video length to fit each channel for optimal impact.

YouTube

If you’re producing videos to share information, YouTube offers a great way to store the videos and provide a little extra reach. Today, video is key and you shouldn’t miss the opportunity to communicate with your customers in their preferred method. Everyone loves to watch a video, whether it’s about fixing the kitchen sink or integrating systems. YouTube can act as a great library that allows you to embed videos into your blog or website easily while allowing an opportunity for your video to be found directly from a YouTube keyword search.

Email and eNewsletters

Email remains a top method of getting your message to your customers. In fact, many in the industry say that companies aren’t leveraging email data bases as much as they should be. Whether you’re sending a timely announcement or publish a weekly eNewsletter, consider increasing your use of these formats. Don’t be afraid of a few unsubscribes.

Blog

While your website has nicely formatted pages for specific topics and information, your blog can serve as a repository for a stream of information that would otherwise disrupt the simple flow of your website. Posting to your blog on a regular basis keeps your customers coming back for more information that that see initially on social media or in an email.

Bonus Tip: Keep this customer journey path for information consumption in mind as you create your posts and advertise your content:

social post view > blog view > video watch or document download > website visit > contact

Next up is Part 5 of the series: Evaluate, Measure, and Improve

Enable Your Sales Team

Now is the time to plan, act, and execute these exciting, new plans. The year is only a few weeks old and there’s time to implement the 5 steps necessary to launch your marketing strategy and impact your sales for 2020.

Get started today by contacting Vector Firm for advice.