When it comes to content for any industry or any business, there’s a lot to write about. Some of the topics relevant to challenges one industry faces may be obvious, while others may be hidden in plain sight.
With distractions everywhere, getting and keeping your customers’ attention can be a significant challenge. Plus, there’s more to read and watch than ever about challenges and solutions on social media, blogs, and websites.
Breaking through the noise can require expert headline writing, creative content development, and proven promotion strategies. In this week’s blog, let’s review how you can maximize impact.
Without a doubt, the most reliable way to get your message seen is through direct email. However, no one wants to read an email that is more than a few paragraphs long at most. The answer is to use smart social media and email marketing strategies to attract customers and prospects to your valuable content located on your blog and website.
For example, your marketing team may have created a valuable resource or tool that allows customers to start a needed process or investigate a solution on their own. And, with your help, they can develop a solid strategy based on your resource to solve their challenge. The strong urge for you to provide all the information at once is real. However, providing clear, digestible ideas, drawing the prospect to your resource or tool located on your blog or website is a strong strategy that leads to building your company’s value.
Plus, by attracting prospects to your website and blog, they can be retargeted for ongoing marketing initiatives. Retargeting is a digital marketing strategy that creates an online marketing database of your prospects.
Why not deliver the resource or content right away? Excellent question. The short answer is - you can. However the reality is that using the valuable content or resource brings your targets to your website or blog post where they can learn more about your products and services.
The resource or tool, also known as a lead magnet, is offered in exchange for learning more about your company and solutions. If you hand the lead magnet to the prospect right away, you lose an opportunity to tell them more about your organization’s solutions and build the value of your brand.
Ready, Set, Target
Now’s the time to review your digital content strategy. Developing quality content is a big part of the equation, however, developing the proper distribution plan and creating lead funnels for your sales team is the result your organization needs to grow sales and brand awareness.
If you need help with any aspect of content creation, message distribution, lead curation, and strategy development, contact the Vector Team right away.
Schedule a Content Marketing Discovery Call with our Team Today
