One of the most significant challenges to businesses is the perceived time and money it takes to create quality content. Creating and sharing content should provide value and engage the reader or viewer, bringing them closer to the end of their buyer’s journey with your company in mind.
So, if you don’t think you have the time to make the best video or write the best blog post, an easier way to get started is by sharing content created by others – aka Content Curation. And, it’s not just that you have the ability to do this quickly and easily, but also that you can give the appearance of being someone who is keeping a close eye on what’s happening in the industry, sharing insightful findings with your clients and prospects and earning the right to be recognized as a trusted advisor.
But, and here’s the big but…simply sharing other content resources tends to keep online prospects just out of arm’s reach, or worse, introduces them to alternate, more useful resources. Unless you use the tool we’ve highlighted in this week’s blog.
Snip.ly - Bringing and Keeping Prospects Closer
Snip.ly is an innovative digital tool that allows you to share content created by others while adding your branded call-to-action to the content. This added layer with your branding keeps your prospect engaged in the content while giving them a way to head to your website next. This reduces the risk of your prospect heading off to visit social media channels and websites unrelated to you.
In the business to business world of system integration, consider the amount of content available from industry trade magazines. From time to time, you may want to share a relevant piece of material that was published. Now, you can continue to add value by making your followers and prospects aware of the information, while keeping the reader engaged with your brand.
Using Snip.ly is quite simple for anyone familiar with “cutting and pasting” website addresses. The web-based tool only takes a couple clicks to use each time you want to share content, making it simple to use from your desk or while you’re on the road. Plus, using the available Chrome extension streamlines the cut and paste procedure for you even more.
Get Sharing and Earn Trusted Advisor Status
There are endless tools available to help share content while keeping your prospects within reach. It’s not as hard as you think, and our team can help by recommending the best tools and resources. Hire Vector Firm to provide expert consultation when it comes to developing and executing your content creation and distribution strategy for 2020. Our team will utilize the most effective tools to create and share relevant, desired content that resonates with your customers.
