It’s easy to lean on advertisements for specific goods or services as content for your website or blog. However, the best online engagement is shared information that prompts an interaction. Quizzes are a great way to get customers engaged and interacting with your business. Online quizzes are great lead sources for businesses of all types. Quizzes improve brand awareness and drive engagement with current and potential customers. And they’re fun.
Ok, so what do you do? What does a quiz look like? How does it get created and distributed?
System integrators may consider technology and application quizzes to engage followers. For example, an integrator that is interested in growing managed access control may create a short quiz that measures a customer’s need for such services. The questions could be about their resources to self-manage a system, their current level of data security, or the quality and depth of their reporting. For video surveillance, questions about low-light camera solutions could be presented. An integrator could ask, “Please select the best description of your outdoor lighting scenario.” The multiple choice answers could range from “Completely visible” to “Completely dark”.
There are several online quiz builders. SurveyMonkey, Outgrow, and Interact are just a few that offer online quiz platforms. These platforms focus on lead generation, drive traffic to your website, and segment your audience by specific interest. Those are core benefits for your business. And just like most online tools, quiz building sites offer hundreds of templates to get you started in the right direction.
Interact uses Branching Logic within their quiz platform. Depending on their answers, you can drive the participant in specific directions to various quiz questions. The quiz remains pertinent to their interest and helps segment participants by answers.
An industry leader, SurveyMonkey, is well known for quizzes and surveys to obtain useful feedback and engagement from customers. The platform can also be used to engage employees.
Quiz ideas and benefits at a glance:
- Understand what your existing customers really think about your products or quality of service.
- Engage customers who are ideal matches for your business.
- Increase awareness of specific solutions.
- Improve technical understanding and have better informed customers.
- Attract new customers who have an interest in your solutions.
- Understand exactly what your employees think.
Marketing Partnership
Vector Firm can help you identify and adopt the ideal quiz platform for engaging prospects and current customers, collecting target customer contact data, and understanding how your current customers perceive your company. With one platform, you can engage in a variety of ways to gather leads and promote interaction.
