Odds are that you have created a professional LinkedIn profile by now. It is a great place to look for a new job or connect with colleagues. However, with more people spending time in front of their computers, often window shopping for jobs and beefing up their profiles, now is a great time to keep your marketing information in front of them.
With more than 600 million active users, LinkedIn remains king of the mountain when it comes to social media for business professionals. Aside from connecting with colleagues and job shopping, they are looking to LinkedIn for learning as well. In March of 2020, business professionals watched more than four million hours of LinkedIn learning content – nearly a 50% increase in viewership month-over-month. Streaming on LinkedIn has increased 159* since February of this year. And four out of five LinkedIn members are responsible for decision making at their companies.
With all the drastic increases we have outlined, let’s take a look at how system integration companies can benefit from the growing use of LinkedIn.
Optimize Your Profile
Profiles are not just for job seekers. They are also for those positioning themselves to solve challenges within their industry. When a meeting is scheduled or an email is received, there is a significant chance that your profile is going to be researched. Be sure that your sales team’s profile images, job descriptions, points of contact, and other information are up to date. Professionals with dated profiles may miss an opportunity to put their best foot forward in a digital world.
Pro Tip: Offer short LinkedIn coaching sessions for your sales team and even offer free profile photo sessions.
Create and Publish Value Added Content
While it is easy enough for your sales team to write original content, be sure that your marketing team is creating content that can be easily shared on the platform. Even LinkedIn is getting in on storytelling. For those on your team that are camera friendly, explore the option to share stories within LinkedIn while it is a new, less used feature.
Pro Tip: Provide your team with company posts that can be shared and commented on to spread the message and encourage engagement with clients and prospects.
Commit to a Routine
It is important to create momentum in your LinkedIn journey. While an initial push is great, be sure that there is a realistic plan to keep publishing, sharing, and commenting on content from your company.
Pro Tip: Encourage your sales team to schedule 15-minute blocks each day set aside for engaging in LinkedIn social activities like posting and commenting. For your all-in adopters, consider upgrading their LinkedIn membership to unlock more sales tools.
LinkedIn Content for the Win
Wanting to participate in social media initiatives on LinkedIn is one thing, acting is another. Coaching on best practices and assistance providing content resources from your marketing team will ensure that your sales team gets off on the right foot and maintains the momentum they create. If your team needs help with LinkedIn coaching, video content creation, document creation, and blog writing, give Vector Firm a call today.
