The timing and structure of client responses are critical. Inquiries vary and the correct reaction, regardless of date or time, is possible with automation. You might be wondering – “How“?
Deploy an autoresponder.
An autoresponder is an electronic reply, such as an email sent to current or prospective clients. With new marketing automation systems, like Hubspot and Aweber, autoresponders can be broadly applied to several marketing initiatives with a variety of online formats.
For system integration companies, autoresponders may be leveraged to engage clients with highly specific and reliable information. Let’s look at three ways that integrators can deploy autoresponders for daily business.
#1 Blogs and Resource Downloads
Blogs are critical source of information and marketing. They improve your search engine optimization, increasing the likelihood that new clients will find you. When current and prospective clients land on your planned and regularly generated blog posts, they’ll want to download the correlating documents your marketing team developed.
When a digital form is completed in exchange for downloadable resources, the marketing system will place the client’s email address into a company-specific algorithm, often called a workflow, that will generate automatic email replies that correlate to downloaded resource. It could be a simple email thanking them for the download, or an email offering further service or assistance. The autoresponder could also provide a link to your website and other similar resources, further engaging the client and answering their questions more accurately.
#2 Website Viewing Patterns
With cookies, any online marketing system can track the pages your current client is browsing. Once a pattern of behavior on your website is identified, your client can be sent an autoresponder that offers assistance or more details related to their recent browsing activity.
#3 Emails
As simple as it may seem, email autoresponders are one of the most underutilized marketing and customer service resources. For most organizations, there’s likely no better place for improvement than the email autoresponder.
Autoresponder templates are a marketing best practice. They provide a common message that meets corporate and industry expectations for best customer service.
Best Practices for Marketing Automation
The Vector team can provide direction and advice to determine the best marketing platform for your organization. The answer may be a simple marketing email management solution or a unified CRM, website, and blog platform. Schedule a Discovery Call today.
