A professional social media presence is crucial for modern day selling – this is especially true for system integration salespeople. Engaging in social media positions you as an expert and helps to build relationships with prospects, peers, and even your competition.
Planning for social media has a major influence on the effectiveness of your efforts. In a study by the Content Marketing Institute (CMI), it was found that 60% of those who had a documented strategy were effective vs 32% of those who reported effectiveness with just a verbal strategy.
While there are hundreds of templates and tools to help you create and document your efforts, salespeople can follow this simple two-step process to maximize success with social media.
Step One: Identify the Content You will be Posting
There are two types of content to post – Curated Content and Created Content.
Social media content curation is simply filtering through all the interesting content across the web and sharing the most relevant news, articles, videos and infographics with your social connections.
A quick way to curate content is to use an app called Pocket – it allows you to save articles, videos and stories from any publication, page or app for later use. You can build your own library of curated content and save for later to share.
The second post type to share is created content. Creating original content can be time consuming. However, a shortcut is to simply create content based on questions your customers have about your products and services, then link them to the answer.
Step Two – Create and Commit to a Weekly Content Publishing Schedule
To make this easy, we’ve created a simple template you can use to track the types of content you are publishing and note when you published it. Use LinkedIn to get started.
The key to success is consistency. Challenge yourself to follow this process for 30 days and you will be amazed at how people begin to connect with you on a different level. Be sure to let us know how it’s working for you. If you need help in this area, explore Vector Firm's digital marketing services.
