There is no doubt that video content remains the most effective way to share your messages with clients and prospects. And, it’s not only because it’s easier to watch a video to get valuable and digestible information. The social media channels we use very day continue to provide more organic views for video content than any other type of content. Plus, it’s easier for your clients to relate to you when your team is involved in the video content.
Aberdeen Group found that companies using video grew revenues 49% faster year-over-year than those without video. They also found video users enjoy a 41% increase in web traffic, 27% higher click-through rates, and 34% higher web conversion rates.
Having your team members in the videos allows your current clients and prospects to get to know your team, often before they ever meet in person. This pre-meeting exposure will allow you to break the ice with your prospect. Then, once a meeting opportunity presents itself, your sales team will be one step ahead of the competition. For those that don’t feel comfortable on camera, consider voice over, or simply involving them in idea gathering behind the scenes.
Let’s take a look at ten video content ideas that your team can start working on today...
#1 New Technology Introduction
When new technology hits the market, consider letting your prospects know about it first. One of your engineers can interview a representative from the manufacturer to get a first-hand look at how the new technology can solve existing challenges.
#2 Unboxing Videos
Technology-centric end users will be interested to see what they’ll be getting for their money. Performing an unboxing on video allows an end user to see exactly what they’ll be receiving. Plus, it’s a great way to show and discuss the features and benefits while doing the unboxing. By explaining why certain things are in the box, end users will know your team has expert knowledge of how these items provide an ideal solution.
#3 End-user Troubleshooting
Once installed, it may be easier for everyone involved to understand what steps can be taken by an end user prior to reaching out for support from the systems integrator. This can increase confidence in the solution you’ve provided, keep a system running, decrease unnecessary service calls, and empower he end user.
#4 Did You Know Demo
Sometimes the best features of a solution are the least used. Take a few minutes to record a few Did You Know videos that could unlock potential benefits your client never knew about their system. They’ll be thankful you let them know and will likely need a hand with implementation, leading to additional revenue opportunities.
#5 Success Story
If you have a very happy client, they probably won’t mind telling their story. Ask if they’d be willing to record a short testimonial about how well their solution is working for them and why others should consider your company to solve their next challenge.
#6 Team Spotlight
Interview one team member each week. Highlight a personal interest, technical focus, and customer service success story they were involved in.
#7 Explainer Video
Take a minute to explain an important or complicated topic. Put it in simple terms that your team can expand on later. Remember, the customer’s journey is long and involves many steps. You don’t need to give them every detail all at once.
#8 About Us
While it’s always about the customer, highlighting how your story can benefit their problem-solving challenges is a good way to share your story.
#9 Alternate Use Ideas
As is often the case, a client purchases a solution to solve a problem. However, there are often secondary benefits that may go unrealized. Highlight lesser-known features to expand the value of the solution. For example, a security solution may also provide a safety advantage for another department.
#10 Maintenance
Clients often skip the opportunity to add a maintenance contract to the project. By highlighting the benefits and how your team services existing installations, you may convince a client to add a recurring maintenance contract to your relationship.
Lights, Camera, Action
Now’s the time to review your video content library. Businesses and organizations are coming back to their offices and need fresh advice, ideas, and solutions to meet their changing demands.
Developing quality content is a big part of the equation, however, not everyone is confident in the execution. If you need help with any aspect of content creation, message distribution, lead curation, and strategy development, contact the Vector Firm Content Team right away.
Check out our new Explainer Video below...
