A one-pager is a short, easily digestible glimpse about a topic that creates a streamlined understanding of a specific aspect of your brand. When used as sales enablement solutions, a one-pager can clearly articulate the benefits of a product, service, or solution and how it effectively solves a challenge faced by a high-potential prospect.
Content Ideas
In the systems integration business, there are a many overarching topics that demand a simple explanation, particularly if the reader is not technically conversational about the topic.
Integration of systems is a perfect topic, for example. For the common owner of an integrated solution, the concept can often be glossed over when, in fact, more detail is advantageous. This document can set reasonable expectations for the integration and can outline benefits, technical challenges, and implementation processes to expect.
Likewise, when new technologies are introduced, high-level explanation is usually welcome. Take for example video analytics. Video analytics are used by end users, implemented by manufacturers, and programmed by integrators in very different ways. By explaining the technology, challenges, and benefits at a high level, the reader can begin to understand the technology little by little, starting with a clear introduction.
And when it comes to services, even something as simple as a maintenance contract could use a simple explanation. Outlining what is and what is not included in a common maintenance contract is important to setting the stage for an agreement, especially when the prospect has never appreciated the value of ongoing, scheduled maintenance.
These types of simple, educational door-openers can kick off an otherwise complicated topic discussion, enabling the sales or technical team to take over from there and provide more details. Internal salespeople can reference these documents in an email and provide a download link or attachment.
Pro Tip
These one-pagers are also excellent content for the marketing team to use to attract new prospects that desire to have a basic understanding of a topic. This can result in a qualified lead that would have otherwise sought the answer elsewhere.
Easy Access to Documents
These quick reference sheets should be kept in a place that’s simple for the sales team to access. A cloud-based, online location is ideal so that the documents are easily accessible. These documents are perfect tools for sales professionals to boost their knowledge and to send to prospects who are currently in the decision-making process. The documents could be stored in a Google drive, SharePoint system, or even as part of the organization’s website, making access simple for customers and internal salespeople alike.
Strategize for Clarity
Easy-to-read, high-quality sales content can help increase conversions and your organization’s bottom line. Sales enablement content can be utilized by both content marketing teams and internal sales professionals to set expectations of a solution or technology, generate leads, and engage with prospects throughout the entire sales funnel.
Contact Vector Firm today to discuss your content production and marketing needs.
