Modern-Day Sales and Marketing Blog

The Number One Factor to Sales Execution

By Chris Peterson| Mar 18, 2026 2:58:28 PM | 0 Comments

For several years, I did time-restricted eating. I ate during a ten-hour period and fasted for fourteen hours every day. This year I stopped because I felt like ten hours wasn’t enough time to get all the protein that I needed. I was forcing meals into a short window of time, and it didn’t feel healthy. While I prepared myself for the potential of overeating and other negative health outcomes, I wasn’t prepared for the decline in self-discipline.

Not eating for fourteen hours required me to say no to myself a million times every day. When I stopped doing that, I found myself getting distracted at work much more frequently. Regardless of my structure or intentions, I would get lost in emails instead of focusing on productive activity.

When I connected these things, I realized something extremely important about sales execution: No matter how structured your process is or how many colors are on your calendar, your productivity comes down to catching yourself drifting and bringing yourself back to focus a million times a day. If you don’t have this level of basic discipline, the greatest process in history won’t help you!

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