Content creation has become almost standard for companies across the country. Blog posts, white papers, social media comments and the like are created daily and pushed out to readers and viewers at record pace. While one of the main goals of content marketing is to generate leads, there are several other benefits from sharing your company’s expertise with the marketplace.
Below are the top seven reasons (in addition to generating leads) to keep your momentum going with a content marketing program:
1. Achieving Subject Matter Expert Status“It’s not what you know, it’s who you know” is no longer valid. Today, it’s what you know, and who knows you know it. Companies must be considered subject matter experts today, regardless of who they know. How do you achieve this? Create content that solves your customers’ challenges to demonstrate that your company and sales team are the go-to experts.
2. Improving Prospecting EffortsWhile your readers and video viewers may not actively comment or like your posts, there’s no doubt they’re going to see your information. When they do, it’ll likely be early in the education phase. Your team will have the opportunity to get a future email or call about a solution.
3. Increasing ReferralsCurrent customers will be happy to see your shared information, and they’ll likely send content links to colleagues and peers who need similar solutions. Commenting and sharing within social media is unlikely, but the information you’re providing is helpful to people who don’t want to discuss challenges in a public forum.
4. Making Your Employees Proud
Your team will be excited to be part of the process and success. Buy-in is critical, and this is a great way to highlight the skills and experience of your team. Plus, new customers see your sales and engineering teams’ faces and will feel connected to them before they’ve even met in person. Your team will be more approachable and relatable.
5. Expediting a Long Sales Cycle
When your customers have an opportunity to learn about solutions to security challenges prior to a meeting, your team will shorten the amount of time from introduction to purchase. Self-educated customers will be more prepared to discuss topics and empowered to make a purchasing decision.
6. Improving Customer LoyaltyYour current customers will continue to see your team in front of them, discussing and solving security challenges. Your brand stays in the foreground and positioned for the next project.
7. Attracting the Right Traffic
With a finely tuned strategic plan, you’ll be targeting prospects and customers with challenges related to your solutions. Your website, blog, YouTube channels, email campaigns, and social media posts can be tailored and targeted to a variety of demographic options and geographic criteria.
We Can Help You Scale Your Content Marketing Efforts
The Vector Firm team offers content writing, advice and strategies for security and system integration professionals. Contact us today to discuss solutions for social media management, email management, unified CRM, websites, and blog writing to take advantage of the many benefits an active content marketing program will provide to your business.
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