While the system integration business has grown dramatically over the past decade—especially in the security, IT, and AV spaces - the sales process seems to be more competitive. When there’s a great opportunity with a targeted customer location, making the sale is easier said than done. Even with a great lead, you still may not know who to contact.
Fortunately, there are software platforms that can help you find the contact or nudge decision makers and committee members within the organization to ask more questions.
For this post, let’s look at Snov.io and how this platform can boost your sales prospecting initiatives.
Snov.io at a Glance
Snov.io, and other similar email finder platforms, uses online web search tools to capture email addresses for specific businesses that you are targeting or researching. This is a benefit for sales, business development, and lead generation. Once installed in your Chrome browser as an extension, you may scan the internet for specific domain extensions the email addresses associated with that domain.
For example, you may be trying to send information to individuals at “My Targeted Account”, with a website URL of www.mytargetedaccount.com. Simply enter this URL into Snov.io, and the system searches for all associated email addresses on the website and across social media platforms. Plus, when the search provides more details, additional demographic information is provided, such as job position, city, state, etc.
How the Data Can be Used
Once you have email addresses, you need to decide how you’ll use the addresses and any associated data. You may use it in your normal email program to send custom solution-oriented emails. You may decide to target specific names within the company given prior knowledge about your intended contact.
Perhaps most importantly, and mostly overlooked, is to use the list to increase internal demand for your solution.
For example, if you are targeting XYZ University with a specific solution to a known problem, such as parking lot safety, you may craft an email to all known email addresses at XYZ University outlining the problem and recommending a solution that can be forwarded to the security director. With enough emails coming from faculty and employees, the security director may be influenced to look at your unique solution.
Pricing
Like most new solutions, there is a free trial offer from Snov.io, as well as a monthly subscription program offering pricing options per thousand email addresses starting at $29.
Marketing Partnership with Vector Firm
Vector Firm can help you identify and deploy the appropriate software platforms for collecting target customer contact data. These sources can range from email finder solutions to mining social media platforms like LinkedIn. And that’s just part of the marketing story. We can recommend and manage ongoing content marketing campaigns, customized and directed to your target customer personas, ensuring a steady supply of helpful content along your customers’ buying journey. We’re here to help!
