When the New Year approaches, it’s a time to reflect on the prior year and develop new and exciting plans for the coming year. Perhaps it’s a natural reset to keep us on track and moving forward. And it’s no different for businesses than it is in our personal lives.
So, when it comes to continuing your company’s content marketing growth strategy, we have three ideas to help your team accelerate and gain momentum in 2020. During this three-week series of posts, I will share all three ideas – one at a time. Today, our first idea to accelerate your content marketing:
Commit to Creating High-Quality Blog Articles
Consistency in publishing is important, however, it’s even more important to create high quality blog posts that answer specific questions and add immediate value to your target audience. Doing this solves several challenges. First, it can be used immediately by your sales team during conversations and in emails to help explain common challenges your customers have. Second, you increase your odds of ranking higher in a Google search when a prospect asks the search engine a specific question that your content has already answered.
Bonus idea: It’s time to invest heavily in quality content. Start by engaging your sales team to discover the specific questions they’re being asked regularly.
Tune in next week for Idea #2: Add Video to your content marketing plan.
Let’s Get Moving
Partner with Vector Firm to provide expert consultation when it comes to developing and executing your content creation and distribution strategy for 2020. Our team will utilize the most advanced and simplified tools to create applicable, desired content that resonates with your customers.
