Last week we talked about video content being king in 2020. This week we recommend organizing your plan in order to effectively use your video and blog content to maximize attention and efficiency to grow your business.
Get Organized with a Content Calendar
Having an action plan keeps you on track. Create a calendar of topics that your team will be creating content for throughout the year. Identifying and focusing on a specific lineup of individual topics and ongoing campaigns will keep your content creation team on track and motivated all year. Consider supplementing your primary campaigns with top news stories that are changing the challenges that your customers face, changes in the seasons that impact your customers’ systems, applicable holidays that may require temporary modifications to automated operations, etc.
It may help to think about your 12-month calendar as an outline for the year, much the same way that magazine publishers plan. Don’t try to map out every bit of content and become overwhelmed. Just focus on the primary topics, campaigns, and scheduled events that you know of in advance to get started. Once that’s in place, your team can add more content into the calendar as the ideal day to publish each piece of content approaches.
Bonus idea: convening a brainstorming session with your marketing and sales team will jumpstart this process. Don’t rely on only one part of your team to come up with all the ideas. It takes a wide range of perspectives and ideas to fill your Content Calendar for the year. Plus, including representatives from all your departments increase buy-in. To keep multiple team members or departments on the same planning page, consider a Google or other service to share the outline or calendar.
Consider the Content Calendar your roadmap to get you to 2021 successfully.
Let’s Get Moving
There are endless tools available to help launch your Content Calendar. It’s not as hard as you think, and our team can help by recommending tools and resources. Hire Vector Firm to provide expert consultation when it comes to developing and executing your content creation and distribution strategy for 2020. Our team will utilize the most advanced and simplified tools to create applicable, desired content that resonates with your customers.
