Video Content is King!
Last week we talked about commitment to content this year. This week we recommend increasing your use of video content to get more attention and grow your business.
Video Content is King
It’s second nature to add still images or photographs to social media posts. In most cases, this is because we are uncomfortable in front of the video camera or we don’t have the assets in place to post a video. The reality is that your customers are multiple times more likely to watch a video your company posts than to read the text. Plus, the social media channels will be more likely to display your video post rather than a static image post.
Engage your teams and get their ideas for video topics. For starters, here are a few video content ideas to consider:
- - Frequently asked questions
- - How-to videos
- - Demo videos
- - Use case videos
- - Tech talk or technology overview videos
- - Maintenance program benefits
Video Recording Equipment
And you can no longer claim that you don’t have the right equipment to make a video. For a few years now, even the most basic simple smartphone camera and microphone have been good enough to make a decent video. Ok, maybe your hands aren’t that steady, so just grab a basic tripod and a RetiCAM smartphone tripod mount adapter to keep things steady.
Better Than a Smartphone
The easiest ways to improve your videos are to increase lighting and use a lapel microphone – both of which will cost you less than $50 and one online search. You may decide that your lighting or audio needs to be better than what you can produce on your own. If you want to make better videos, you can contract a local production company or ask our team for assistance.
Bonus Idea for Promoting Video Content
Add new video content to existing your website pages and old blog posts that can be re-promoted. Adding video to your website is an easy place to get started.
Let’s Get Moving
There are endless tools available to help create videos. Hire Vector Firm to provide expert consultation when it comes to developing and executing your content creation and distribution strategy for 2020. Our team will utilize the most advanced and simplified tools to create applicable, desired content that resonates with your customers.
We’re here to help!
