Modern-Day Sales and Marketing Blog

Last week, in part 1 of this series we discussed the power of Case Studies and how you can build content for them in 30 minutes or less. This week, we’re going to provide you with another powerful way to assist your marketing team with lead generation. This simple strategy will arm them with plenty of content they can use to write blogs, create and share engaging social posts and even build email newsletters to help generate leads. Part 2 is all about creating Challenge-Solution Content…

Challenge-Solution Content 

Challenge-Solution Content is simply defining a customer challenge and then describing your solution. Providing this material to your marketing team has many benefits. First, it helps them understand the real-world challenges your customers are facing. Second, it provides them with unique insight about how your solutions are solving those problems in specific vertical markets. Third, it provides them with content they can use across multiple marketing channels. However, perhaps the greatest benefit to challenge-solution content is how it helps in lead generation.

When your prospects go online searching for solutions, they often begin with simple Google searches asking questions about solving problems. The more content your marketing team can create that answers those questions, the more traffic and inquiries you will receive. Blogs that are written with Challenge-Solution content are the fastest way to make this happen because their titles typically include a question with answer related to the challenge and solution. When Google indexes this page – the title of the blog post shows up in search and creates an instant connection with your prospects.

Tips for creating Challenge-Solution Content

To make this easy for your marketing team, setup a spreadsheet with the following columns and content (you can download a template here or setup your own with the following):

• Column 1 – Customer Company Name
• Column 2 – Vertical Market
• Column 3 – Challenge – Define your customer’s Security Challenge
• Column 4 – Solution – 2-3 Sentences of the solution you delivered to solve the challenge
• Column 5 – Products to assist in this solution include…

Your Marketing Team will be able to use this information and expand it into any number of formats including:

1. Blogs
2. Email Newsletters to Targeted Lists
3. Use Cases for your Website
4. Social Media posts
5. Use cases / Case studies

Challenge-Solution content is an important ingredient for generating leads. Help your team today by spending 30 minutes and pull together five or six of these content resources. You’ll be rewarded with new leads that are much closer to making a purchase.