Gathering input from your sales team has significant organizational benefits. Without input, sales teams often look at marketing as a minor part of their lead generation process and prevents them from working as a unified team. And marketing may be just enough off target with their content and messaging that your clients and prospects fail to understand the relevance to their challenges, resulting in lost sales opportunities.
So in this series we’ll take a look at three key questions to ask your systems sales team to generate timely, helpful content that leads to more sales and improved customer retention. Question 1 …
- What are the specific details of your sales process?
The marketing team needs to understand every step in the sales process and their buyer’s journey. It may seem elementary to the sales team; however the marketing team needs to create helpful content for the entire journey from the time before the sales team is engaged through the time when the sales process is complete.
Valuable insight from the sales team, in minute detail will create a better of understanding for the marketing team. This will help create checklists, video tutorials, and other digital resources that can be used and referenced by a prospect. Educating your potential client and current clients is a great way to build trust and show expertise on the topic.
In our next post we’ll reveal question #2 and how it can mean all the difference in your lead generation efforts.
Sales and Marketing Alignment
Hire Vector Firm to assist with formalizing your sales and lead generation processes. We can help with interviewing your sales team and aligning the marketing campaigns appropriately. Getting these steps right can prevent lost sales and increase lead generation and build your business.
