You’re probably right if you think your business will be changed once companies start re-opening as the pandemic sweeps across the country and begins to stabilize as a result of everyone’s efforts to slow the spread. The question is, will you take the steps to align your content to meet the demands of the new norm or let your customers make the decision for you? Either way, we’re staring change square in the face.
So, in this blog series we’ll take a look at 3 ways you can align your content to be ready for the new normal when it comes to content creation. Part 1 Getting Comfortable with Virtual Meetings.
Content Strategy 1: Getting comfortable with Virtual Meetings
Over the past few months, people have realized how important it is to see someone’s face, whether that’s in a family room “Skyping” with relatives or at the home office in a video call on Zoom or GoToMeeting with coworkers. What used to be restricted to in-person sales calls must now be accomplished in a virtual setting and a simple phone call just isn’t cutting it. Your sales team may be very used to driving from meeting to meeting, however where there’s a challenge, there’s an opportunity.
First, by getting your team outfitted for and comfortable with virtual meetings, you’re able to meet the demands of customers today. Get the webcams, microphones, and lighting you need to deliver a quality virtual meeting.
Second, lots of customers are going to realize that they didn’t need to see you in their office as much as before the pandemic hit. Professionals are going to use virtual meetings to save time in their day and eliminate unnecessary in-person meetings.
Bonus: In Vector Firm Sales Academy this month, we delivered 15 ideas to leading a virtual sales call. We had record attendance to this event. If you’re not an Academy member – click here to learn more about joining.
In part 2 of this series, we’ll cover some specific content types and platforms.
Enable Your Sales Team
Now is the time to act. Ensure your team has the right remote working devices from cameras to microphones. Be sure your team is comfortable hosting a meeting with a standard virtual platform like Zoom or GotoMeeting.
Enable your team to record videos, webinars, and meetings so that the information can be repurposed for other customers to learn from.
If you need assistance with any aspect of these preparations or strategies, Vector Firm can help.
Get started today with a discovery call.
