I’ve written several posts about CRM systems. A few examples: Top 3 reasons sales people struggle with CRM systems, How frequently should I update my CRM system, and How to use your CRM to your advantage. However, I’m currently working with three clients on their CRM methodology, and each one is using a different system. With my mind deep in the subject, I thought I’d share some of the mistakes I see security companies (i.e. manufacturers and integrators) are making while implementing and using a CRM.
