Video content is a growing trend in digital marketing. As a system integrator focused on business development or sales, you might be wondering if it’s worth the investment. Recent studies suggest the answer is an absolute YES. Aberdeen Group found that companies using video grew revenues 49% faster year-over-year than those without video. They also found video users enjoy a 41% increase in web traffic, 27% higher click-through rates, and 34% higher web conversion rates. The impact of adding video to your marketing mix is clear – so what kind of videos should you produce? Read on to find out four videos you should consider producing to boost leads and sales.
When it comes to creating video content there are a million things you can create. However, if boosting your perception as a subject matter expert and growing sales is your focus, consider getting started with any of these four video styles.
- Explainer Video. You’ve probably heard or seen explainer videos on websites before. An explainer video simply breaks down a product or service offering using motion graphics, text, and visuals to show how something works within 30 to 60 seconds. This video style is effective at boosting leads and sales because of how fast they connect with your customer and positioning your company as the expert.
- Testimonial Video. Testimonial videos help build trust and credibility through social proof. An easy way to obtain video testimonials is to record a customer on your phone answering three simple questions – What was your challenge or problem prior to working with us? What was the immediate benefit as a result of our solution? What is life like today?
- Product/Service Video. Create a product or service overview video by showing/explaining benefits. These “show-and-tell” videos will help differentiate you from the competition and help customers quickly understand where your solutions fit in to solve their problems.
- About Us Video. This video type is effective when you tell the story about the origin and purpose of your company as it relates to solving customer problems. The About Us video is an opportunity to personalize your brand and allow prospective customers to feel the subjective reasons they should work with your company.
Again, these video styles are effective because they speak to customers at all stages of their journey to working with you – from awareness to purchasing to becoming raving fans. The impact of these videos can help your system integration business increase interactivity with your website, boost leads, gain credibility, win sales, and advance relationships to the status of raving fans.
Need help creating video content? Vector Firm is here to help. Start with a Discovery Call today.
