Video content remains king of the digital marketing world. According to a report from invideo.com, 96% of consumers increased their online video consumption with 2022 predicted to bring viewers to 100 minutes per day. So, if you are not making videos on a regular basis, it is time to make the shift in content production.
Once your video is created, is it going to be posted to YouTube, Vimeo, or another platform? While YouTube is easily searchable and can be leveraged to gain more viewers, tracking the viewing habits and specific meta data is better served on other platforms that can send client-specific data directly to your CRM. The answer is to combine the strategy.
Introducing Vidyard
Aside from being a platform that hosts videos for businesses, Vidyard also provides content creation tools like sleek video templates to give you a kickstart on post-production. This is truly a platform with everything your company needs to get started or to ramp up the use of detailed analytics about your viewers.
Let us consider how it can be used as a virtual sales tool. This is especially important as your prospects have learned that meeting in person often is not as ideal as it once was. Today, remote selling is an integral part of the sales process, and this includes the systems integration business.
While doing a video chat live with a prospect is great, often schedules do not align. Why not record a professional video for your prospect that explains your system solution or how your solution can be applied to their challenge? Send it off in an email and let them watch it at their convenience. Before, this was a technical mountain to overcome…camera, microphone, editing software, etc. we all out of reach for the average salesperson. Well, today you have all those tools right in front of you on your computer, especially with Vidyard licensed and ready to be easily used in seconds.
Key features for salespeople:
• Simple video creation from your browser, desktop, or even mobile device
• Email integration
• Add a password to play your video for sensitive topics
• Zoom integration
• Track viewer statistics with integration to your CRM
Pro Tip: Consider making a short conversational-style video about the biggest controversy in the systems integration business today: NDAA compliance. Let your most important customers know about your position and how your products and services can help navigate the associated guidelines and restrictions with ease.
Content for Staffing
Creating and promoting content that resonates with clients and prospects can require a fresh perspective. Each video will require a different message, especially for posted videos versus emailed videos.
The Vector Firm team has years of experience and can provide fresh ideas on what customer messages would fit well into a video format. We are here to support your content marketing program by helping create successful customer-centric campaigns that educate and add value to your relationship.
Contact Vector Firm today to discuss your sales initiatives and content marketing needs.
