One of the core aspects of digital marketing is the creation and ongoing curation of your blog. The blog is searchable for topics, acts as a reference library for your sales team, and provides a significant SEO opportunity. However, even with strong SEO, organic promotion of your blog will keep your company and topics in front of your current clients and prospects.
Let’s take a look at 4 places to promote your blog…
When it comes to business to business marketing, LinkedIn remains the top social media channel to sue for promotion. Sharing a teaser for each blog post, perhaps two or three sentences, will entice your customers to learn more if the topic resonates with them. To get extra reach, consider engaging your staff to participate in the LinkedIn post by adding a comment or sharing the post. By leveraging your team to participate, your company post will get an extra push across the timelines of many more customers. If you rely solely on paid advertising, you may be missing an opportunity to leverage organic reach.
Technology Partners
Like your team, your suppliers and partners are looking for content to use to promote their brand, solutions, and value-add. Reach out to their marketing and sales teams when you have a blog post that is relevant to them. Provide the title, a summary, and the URL link to the post that they can use to reference your content on their social channels and with their email distribution list.
Existing Customers
Email to current customers remains arguably the most effective means of communication for businesses and professional organizations. Consider a weekly email summary highlighting your recent blog posts with links to the blogs to read more, watch a video, or download a resource that’s embedded in the blog post.
Website
Current customers and prospects may visit your website following a sales call, after seeing a business card, or thanks to a Google search. Once on your website, they may review some information and then decide to leave the page. By utilizing an exit pop-up, you can make them aware that there is an additional library of recent and legacy topics available for review on your blog. This is also a great time to get them subscribed so they never miss another post.
Blog for Success
Knowing your client personas intimately is critical when it comes to creating blog posts that resonate. When you do, the blog post topic and related content you create will resonate louder than ever. Having the goal of education and value-add in mind when writing blog posts will set the framework for being a partner rather than simply self-promoting.
Ensure the post you’re writing is focused on adding value. As a result, your brand awareness and sales will increase.
Since we know how hard it is to start and nurture an engaging blog strategy, you can be assured that we can help kick start and maintain your content creation initiative. We work to customize messaging and imagery to ensure your clients and prospects will spend more time reading your posts and engage your team.
Contact the Vector Firm team today to kick off your blog creation and promotion strategy.
