It’s easy for system designers, installers, and manufacturer sales teams to assume that end users will easily grasp a new concept or understand how a new technology will benefit them. It makes so much sense to them, right? But that’s not always the reality for the end user.
The reality is that many end users are not going to be as well versed in your products or services as you are. They rely on technical partners to explain and advise on the best solutions. Unfortunately, as the technology and solutions are passed from manufacturer to distributor to integrator to end user, the concepts can be lost in translation.
Enter the Explainer Video concept.
An explainer video is an animated video that takes a complex or complicated concept and simplifies it. The video walks the end user through a simple explanation of the technology or solution, along with the most common benefits and applications, all within a few minutes.
Better yet, your team doesn’t need to be on camera to make the video. The perfect narrative, married with complementary and memorable imagery, is a great way to get your customers to watch and understand what your company does or what problem your technology solves.
Explainer videos are good for more than technical explanations too. System integrators can use explainer videos for just about anything including:
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- Product Demos
- Security Assessments
- New Services
- Why Choose Us
- Customer Challenge – Your Solution and more
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More than one billion unique users visit YouTube every month, which comes out to more than six billion hours of video watched on the website each month. There’s no denying the popularity of video content. However, the true value of producing an explainer video is how fast it can position you as an expert to your prospects and customers. Influencing a committee or decision makers in one to three minutes with a single video about your company, products or services could mean all the difference in beating your competition on the next proposal.
Need help getting started?
Vector Firm can help you identify and create the ideal explainer video for educating and engaging your prospects and current customers… and we’re not talking about tens of thousands of dollars, either.
Schedule a Discovery Call today!
