As we discussed in our last session, one of the most common sales obstacles is dead silence. We work our tails off trying to get in front of clients and prospects, with absolutely no reaction. Sometimes, it would be better if they’d just take our call and tell us to leave them alone! How about the times a client calls us over and over again, and becomes our best friends until they get what they need – and then you never hear from them?
I’ve found that the Break-Up Email that I shared in our session is the most effective way to get a response. See example:
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Hi Michelle. I know you’re busy and I don’t want to keep filling your inbox. If I don’t hear from you, this will be my last email. I’m still very interested in meeting with you, so please let me know if it would be better to connect with you in 90 days or so. Looking forward to hearing from you. |
One of the primary reasons this works is because your client or prospect will realize that they need to take action or you’re outta here. I know that may not seem to be a big deal to them, but it likely is. They’re relying on you to keep being that persistent and professional sales person, and always be there. If you tell them that you’re leaving, many of them will respond.
I’m curious what you’ve done to get a silent customer or prospect to respond?
Have you used a Break-Up Email?
If so, how did it go?
What else – let’s bring some ideas to the team…
