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By Jamie Gosweiler | Jun 24, 2021 6:50:05 PM | 0 Comments

Five Ideas to Align System Integrator Sales and Marketing Teams: Idea 4 - Focus on Post-Sale Growth & Customer Retention

Most of our content marketing articles focus on growing sales by feeding the funnel with useful and valuable digital content. Creating content for...
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By Jamie Gosweiler | Jun 10, 2021 12:54:53 PM | 0 Comments

How to Align System Integrator Sales and Marketing Teams: Idea #3 Make Content Easy to Find

Our prior two ideas in this series discussed creating a content team and highlighted the use of case studies as useful content examples to bring your...
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By Jamie Gosweiler | Jun 3, 2021 4:00:00 PM | 0 Comments

Five Ideas to Align System Integrator Sales & Marketing Teams: Idea 2 - Creating Useful Content

In Part 1 of this series, we discussed getting sales and marketing together as an internal content curation team to brainstorm ideas that resonate...
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By Jamie Gosweiler | May 27, 2021 5:44:07 PM | 0 Comments

How to Align System Integrator Sales and Marketing Teams: Part 1 - Content Sharing

While the terms “sales” and “marketing” are often combined to describe one large team of people, the fact is that sales and marketing are quite...
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By Jamie Gosweiler | May 17, 2021 8:30:00 AM | 0 Comments

The Best Content Marketing Assets for System Integration Salespeople Part 10: Industry Data & Statistics

Bringing value to a systems integration relationship extends well beyond designing a solution, creating a parts list, and executing an installation...
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By Jamie Gosweiler | May 6, 2021 8:50:00 AM | 0 Comments

The Best Content Marketing Assets for System Integration Salespeople Part 9: Buyer Guides

As you are likely aware after having read our articles and blog posts about content over the years, there are a wide variety of content types suited...
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By Jamie Gosweiler | Apr 22, 2021 3:49:41 PM | 0 Comments

The Best Content Marketing Assets for System Integration Salespeople Part 8: Recorded Webinars

Since the pandemic started, webinars have become a top strategy to keep in front of clients and prospects. Connecting remotely, either live or in a...
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By Jamie Gosweiler | Apr 15, 2021 7:48:11 PM | 0 Comments

The Best Content Marketing Assets for System Integration Salespeople Part 7: Blog Posts

While writing articles or blog posts for the benefit of your customer’s knowledge growth about systems integration is a significant value-add, there...
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