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By Jamie Gosweiler | Oct 7, 2021 5:31:22 PM | 0 Comments

A closer look at Content Upgrades - Part 2: Examples for System Integration

In part 1 of this series, we discussed the importance and simplicity of creating Content Upgrades. Now, let’s jump into sharing some actionable ideas...
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By Jamie Gosweiler | Sep 29, 2021 4:35:41 PM | 0 Comments

Content Upgrades Part 1: What you need to know...

Your team has been working diligently to create a great blog post with valuable information and links to additional resources. However, they may have...
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By Jamie Gosweiler | Sep 22, 2021 5:27:28 PM | 0 Comments

Online Tool Review: Pictory for Repurposing Content

If your marketing team is looking to double-down on the benefits of video content to improve social media reach without doubling their effort, then...
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By Jamie Gosweiler | Sep 15, 2021 3:15:46 PM | 0 Comments

Buyer-Centric Content System Integration Salespeople Should be Using

As a salesperson in a technology-driven industry, it is easy to get caught up talking about products rather than the challenges they solve for...
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By Jamie Gosweiler | Aug 19, 2021 9:07:44 AM | 0 Comments

Content Marketing Metrics that Matter: Part 3 User Behavior

As we continue this important series about content marketing metrics, we look at user behavior. User behavior includes how users consume the content...
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By Jamie Gosweiler | Aug 5, 2021 5:30:38 PM | 0 Comments

Content Marketing Metrics that Matter: Part 2 - Sales

In part 1 of this series, we looked a bit closer at seeking metrics that identify content that is producing quality leads. Now, let’s look at how...
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By Jamie Gosweiler | Jul 28, 2021 11:30:00 AM | 0 Comments

Content Marketing Metrics that Matter: Part 1 - Quality of Leads

Marketing teams spend a great amount of effort, time, and money creating content that resonates with their target personas. This content attracts...
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By Jamie Gosweiler | Jul 16, 2021 9:50:00 AM | 0 Comments

Five Ideas to Align System Integrator Sales and Marketing Teams: Idea 5 - Adopt a 'Marketing First Approach'

While integration companies have a keen focus on sales processes and the technical integration of systems, marketing messages and programs can easily...
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