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Modern-Day Sales and Marketing Blog

By Chris Peterson | May 15, 2015 11:30:00 AM | 0 Comments

What is the #1 factor that leads to sales?

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By Chris Peterson | May 13, 2015 3:38:49 PM | 0 Comments

Top 3 reasons sales people struggle with CRM systems

No matter who I talk with, sales people in the security space hate CRM systems. Even the ones that would use one on their own usually don’t like...
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By Chris Peterson | May 12, 2015 12:30:00 PM | 0 Comments

Highlight Tuesday: How Outcome Questions sold a maintenance agreement for a Security Integrator

One of my clients, a security integration company that has historically sold large projects and no recurring revenue, engaged with Vector Firm’s...
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By Chris Peterson | Apr 30, 2015 10:54:50 AM | 0 Comments

I’m glad I never met Teddy Roosevelt or Aristotle (and I hope I never meet Derek Jeter or Johnny Depp).

In my 20s, I admired and looked up one of the executives in my organization. He was sharp as can be, never got shaken, always took time to listen to...
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By Chris Peterson | Apr 28, 2015 11:20:00 AM | 0 Comments

What does your ideal prospect look like?

About 15 years ago, I was at a happy hour with some friends. Sara, one of my co-workers was there and she joined us for a little while. She was...
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By Chris Peterson | Apr 27, 2015 1:51:15 PM | 0 Comments

Security Sales Forecasting - Who cares about my forecast?

Isn’t forecasting just a tool for management to poke their nose in our business? How many of us feel this way? Of course, the primary reason for...
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By Chris Peterson | Apr 24, 2015 8:45:00 AM | 0 Comments

Security Sales - 3 Powerful Strategies to Help you Succeed

Last Monday was the last night I’ll ever lose sleep about sales. I was in Las Vegas last Monday night getting ready for the ISC West show. Just like...
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By Chris Peterson | Apr 23, 2015 8:01:50 AM | 0 Comments

How do you get your audience engaged?

When presenting about your company, solution, or technology, security sales people are often challenged getting their audience fully engaged. The...
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