The time to redesign your company website, for most organizations, will sneak up on you. And, in some cases, you’ll end up behind the curve without realizing it. Your team may struggle to find the time to make the redesign happen and, in some cases, funding may need to be set aside.
In this week’s post, let’s take a look at 4 signs that the time is now for your website redesign.
#1 Your site is not responsive
Website responsiveness is related to how your site resizes on a mobile device. This is important for several reasons, first, because your customers need to be able to view your content on a mobile device, but also because Google is including responsiveness as part of its search engine ranking algorithm.
#2 It has been more than 4 years since your last design
In general, after four years, your site is likely due for a redesign. While there’s not a specific expiration date, there are a variety of reasons that you can count on a 4-year cycle.
Aside from your site looking dated, there are always technology updates that will improve the operation, speed, responsiveness, and other SEO factors that allow your customers to have a more valuable experience on your site.
#3 Your site lacks lead generation
Aside from the behind the scenes functionality, the fact is that your website is there to educate your prospects and customers and generate leads. If it’s not generating leads, it an expensive online business card.
With a current design, functionality and appearance will work together to support lead generation. If your site isn’t connected to a CRM system or can’t implement workflows that involve site visit information, you’re sales team is missing out on significant sales opportunities.
#4 You can’t update your own website
A dated content management system that’s tough to update can be a roadblock to progress, limiting leads, and allowing old information and outdated content to remain in place. Today’s content management systems are simple enough to allow for anyone in your organization to be able to manage site content and make updates across your entire website.
Let’s Get a Fresh Start Going…
Having a great resource or Lead Magnet is one thing, however, loading it onto an outdated website platform may render it virtually useless. The Vector Firm Content marketing team can assist from start to finish, with the ability to evaluate your current platform, discover the challenges of your stakeholders, migrate existing content to a new platform, and work side by side with your team to ensure your site will be successful.
Contact the Vector Firm team today.
