Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Apr 23, 2021 8:50:00 AM | 0 Comments

One of the best (and weirdest) listening techniques.

For years, my wife and I have been doing Saturday breakfasts on Park Avenue in Winter Park, FL (Orlando). We drive in the car together for about 15...

By Chris Peterson | Mar 26, 2021 8:50:00 AM | 1 Comment

The one thing all salespeople should be doing right now...meaning now, spring of 2021

My first sales job was selling copiers, so I watched someone quit or get fired every other week. Seriously, multiple people a month would leave the...

By Chris Peterson | Mar 19, 2021 8:50:00 AM | 0 Comments

Five ways to make the digital experience better for your customers. Idea #5...

I refer to the year 2020 as The Great Accelerator. I believe we were naturally moving toward using more technology and working more remotely long...

By Chris Peterson | Mar 12, 2021 8:50:00 AM | 0 Comments

Five ways to make the digital experience better for your customers. Idea #4...

If Google was an in-person retail company, they’d have me banned from doing business with them. My searches are the most specific and detailed...

By Chris Peterson | Mar 5, 2021 8:50:00 AM | 0 Comments

Five ways to make the digital experience better for your customers. Idea #3...

As we introduced two days ago, virtual selling isn’t going away, but it must improve. I decided to offer a five-part series to help salespeople make...

By Chris Peterson | Feb 26, 2021 8:50:00 AM | 0 Comments

Five ways to make the digital experience better for your customers. Idea #2

As we introduced yesterdy, virtual selling isn’t going away, but it must improve. I decided to offer a five-part series to help salespeople make the...

By Chris Peterson | Feb 19, 2021 8:50:00 AM | 0 Comments

Five ways to make the digital experience better for your customers. Idea #1...

Virtual selling isn’t going away, but it’s got to improve. The vast sea of mediocrity has created an opportunity for salespeople to differentiate...

By Chris Peterson | Feb 13, 2021 9:50:00 AM | 0 Comments

The #1 piece of sales advice I can provide during this virtual world.

Did you think we’d be past this by now? I sure did. I thought we’d be back to normal last summer, but here we are, almost 11 months since this...

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