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Modern-Day Sales and Marketing Blog

By Chris Peterson | Dec 4, 2020 8:50:00 AM | 1 Comment

The best time of the year for salespeople to schedule appointments is...

The value of an hour is an illusion. Depending on your perspective, the importance of the same hour can change. For example, if your best friend...
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By Chris Peterson | Nov 6, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #5: In-person meetings will become more meaningful.

Before our daughter was born, my wife and I would routinely meet at the house on Friday evenings, enjoy some wine on our deck in the backyard, and...
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By Chris Peterson | Oct 30, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now. Change #4: Your customers are ready for new and progressive ways of communicating ... so give it to them.

One Sunday, my next-door neighbor and I were visiting on my front porch when he suddenly realized the time. “Ooof, I’ve gotta go. My Zoom Sunday...
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By Chris Peterson | Oct 23, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #3: Your knowledge will differentiate you more than your personality will.

When I was about 26 or 27 years old, I was tailgating before a Florida Gator football game when I met a younger brother of a friend of mine who was...
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By Chris Peterson | Oct 16, 2020 8:50:00 AM | 2 Comments

Five changes that all salespeople need to embrace now. Change #2: Online video calls must improve ... bigtime

Do you remember when websites first came into the business world in the mid-1990’s? Companies felt as though they had to have one, so they bought a...
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By Chris Peterson | Oct 9, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #1: Writing skills will become more important to success.

Two dynamics will be unfolding over the next few years that will require salespeople to improve their writing skills: customers are less likely to...
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By Chris Peterson | Oct 2, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now.

Throughout the history of business-to-business selling, there have been many changes. The telephone, air travel, voicemail, email, the Internet,...
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By Chris Peterson | Sep 25, 2020 8:50:00 AM | 0 Comments

How to hold your salespeople accountable in 2020 and beyond?

Last week we posted The Lost Art of Being the Boss. In summary, I stated that sales managers don’t check on their salespeople anymore. For multiple...
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