Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Jan 29, 2021 8:50:00 AM | 0 Comments

Another old-school prospecting idea that will be very effective in 2021, but not for too long...

Last week I wrote about the idea of calling your prospects’ office lines during the next several months to enjoy more success than you have had in...

By Chris Peterson | Jan 22, 2021 8:10:31 AM | 0 Comments

The simple idea that will secure more appointments in 2021... but probably won't work after

A friend of mine was recently telling me a “story that you’ll love, Peterson”. My friend is a C-level guy at a local business – not enormous but not...

By Chris Peterson | Jan 8, 2021 9:30:00 AM | 0 Comments

The best thing a salesperson can do to increase their energy in the afternoons.

When I started working in sales, I was unstoppable in the mornings. I blocked off 8:30 – 12:00 for prospecting every day because I knew my energy...

By Chris Peterson | Dec 4, 2020 8:50:00 AM | 1 Comment

The best time of the year for salespeople to schedule appointments is...

The value of an hour is an illusion. Depending on your perspective, the importance of the same hour can change. For example, if your best friend...

By Chris Peterson | Nov 6, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #5: In-person meetings will become more meaningful.

Before our daughter was born, my wife and I would routinely meet at the house on Friday evenings, enjoy some wine on our deck in the backyard, and...

By Chris Peterson | Oct 30, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now. Change #4: Your customers are ready for new and progressive ways of communicating ... so give it to them.

One Sunday, my next-door neighbor and I were visiting on my front porch when he suddenly realized the time. “Ooof, I’ve gotta go. My Zoom Sunday...

By Chris Peterson | Oct 23, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #3: Your knowledge will differentiate you more than your personality will.

When I was about 26 or 27 years old, I was tailgating before a Florida Gator football game when I met a younger brother of a friend of mine who was...

By Chris Peterson | Oct 16, 2020 8:50:00 AM | 2 Comments

Five changes that all salespeople need to embrace now. Change #2: Online video calls must improve ... bigtime

Do you remember when websites first came into the business world in the mid-1990’s? Companies felt as though they had to have one, so they bought a...

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