Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Oct 9, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #1: Writing skills will become more important to success.

Two dynamics will be unfolding over the next few years that will require salespeople to improve their writing skills: customers are less likely to...

By Chris Peterson | Oct 2, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now.

Throughout the history of business-to-business selling, there have been many changes. The telephone, air travel, voicemail, email, the Internet,...

By Chris Peterson | Sep 25, 2020 8:50:00 AM | 0 Comments

How to hold your salespeople accountable in 2020 and beyond?

Last week we posted The Lost Art of Being the Boss. In summary, I stated that sales managers don’t check on their salespeople anymore. For multiple...

By Chris Peterson | Sep 18, 2020 8:50:00 AM | 7 Comments

The lost art of being a boss.

“Are you a leader or a manager?” Almost 30 years ago, I was asked this question for the first time. I was in an audience of about 200 newly elected...

By Chris Peterson | Sep 11, 2020 8:50:00 AM | 0 Comments

How to get the audience to brag about you during a sales demonstration

Last year I shared a story about the best sales demonstration that I had ever seen. In the story, the salesperson openly discussed one of their...

By Chris Peterson | Sep 4, 2020 8:50:00 AM | 2 Comments

The best sales demonstration I've ever seen...

I’ve seen a million sales demonstrations. Really … at least a million. Off the top of my head, I estimate that 60% are immemorable or bad, 35% are...

By Chris Peterson | Aug 28, 2020 8:50:00 AM | 0 Comments

Salespeople are not coin operated, but they are...

We work with companies to help them improve their sales performance. One of the things we do is provide management consulting to companies that need...

By Chris Peterson | Aug 21, 2020 9:58:27 AM | 0 Comments

Are you in sales and mentally drained from this pandemic? Then read this...

About 30 years ago, a friend of mine named Eddie told me that August 1st was the worst day of the year for a minor-league baseball player. Eddie...

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