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Modern-Day Sales and Marketing Blog

By Chris Peterson | Sep 18, 2020 8:50:00 AM | 7 Comments

The lost art of being a boss.

“Are you a leader or a manager?” Almost 30 years ago, I was asked this question for the first time. I was in an audience of about 200 newly elected...
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By Chris Peterson | Sep 11, 2020 8:50:00 AM | 0 Comments

How to get the audience to brag about you during a sales demonstration

Last year I shared a story about the best sales demonstration that I had ever seen. In the story, the salesperson openly discussed one of their...
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By Chris Peterson | Sep 4, 2020 8:50:00 AM | 2 Comments

The best sales demonstration I've ever seen...

I’ve seen a million sales demonstrations. Really … at least a million. Off the top of my head, I estimate that 60% are immemorable or bad, 35% are...
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By Chris Peterson | Aug 28, 2020 8:50:00 AM | 0 Comments

Salespeople are not coin operated, but they are...

We work with companies to help them improve their sales performance. One of the things we do is provide management consulting to companies that need...
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By Chris Peterson | Aug 21, 2020 9:58:27 AM | 0 Comments

Are you in sales and mentally drained from this pandemic? Then read this...

About 30 years ago, a friend of mine named Eddie told me that August 1st was the worst day of the year for a minor-league baseball player. Eddie...
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By Chris Peterson | Aug 7, 2020 8:50:00 AM | 0 Comments

Should you leave a voicemail or just hang up?

About seven or eight years ago, a friend of mine who owns a business with about 100 employees told me that his younger employees were making fun of...
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By Chris Peterson | Jul 31, 2020 8:50:00 AM | 0 Comments

An amazing lesson I've learned about sales in the last few years.

When I started Vector Firm, I was interested in making a nice living, not being constricted to the impulsive decisions of board members or bosses,...
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By Chris Peterson | Jul 24, 2020 9:40:04 AM | 0 Comments

If you're hesitant asking your customers personal questions, then do this...

In Vector Firm Academy this month we focused on the topic of Personal Questions. Summarizing a webinar, podcast, action item, and video into a few...
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