Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Nov 6, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #5: In-person meetings will become more meaningful.

Before our daughter was born, my wife and I would routinely meet at the house on Friday evenings, enjoy some wine on our deck in the backyard, and...

By Chris Peterson | Oct 30, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now. Change #4: Your customers are ready for new and progressive ways of communicating ... so give it to them.

One Sunday, my next-door neighbor and I were visiting on my front porch when he suddenly realized the time. “Ooof, I’ve gotta go. My Zoom Sunday...

By Chris Peterson | Oct 23, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #3: Your knowledge will differentiate you more than your personality will.

When I was about 26 or 27 years old, I was tailgating before a Florida Gator football game when I met a younger brother of a friend of mine who was...

By Chris Peterson | Oct 16, 2020 8:50:00 AM | 2 Comments

Five changes that all salespeople need to embrace now. Change #2: Online video calls must improve ... bigtime

Do you remember when websites first came into the business world in the mid-1990’s? Companies felt as though they had to have one, so they bought a...

By Chris Peterson | Oct 9, 2020 8:50:00 AM | 0 Comments

Five changes that all salespeople need to embrace now. Change #1: Writing skills will become more important to success.

Two dynamics will be unfolding over the next few years that will require salespeople to improve their writing skills: customers are less likely to...

By Chris Peterson | Oct 2, 2020 8:50:00 AM | 1 Comment

Five changes that all salespeople need to embrace now.

Throughout the history of business-to-business selling, there have been many changes. The telephone, air travel, voicemail, email, the Internet,...

By Chris Peterson | Sep 25, 2020 8:50:00 AM | 0 Comments

How to hold your salespeople accountable in 2020 and beyond?

Last week we posted The Lost Art of Being the Boss. In summary, I stated that sales managers don’t check on their salespeople anymore. For multiple...

By Chris Peterson | Sep 18, 2020 8:50:00 AM | 7 Comments

The lost art of being a boss.

“Are you a leader or a manager?” Almost 30 years ago, I was asked this question for the first time. I was in an audience of about 200 newly elected...

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