Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Nov 14, 2019 8:50:00 AM | 0 Comments

Are you in goal-setting mode yet? Read this post...

Are you in goal-setting mode yet? You should be soon. Before jumping in, check out this post from a few years ago (adapted to today)… .

By Chris Peterson | Nov 8, 2019 8:50:00 AM | 0 Comments

A quick and easy way to soften a relationship with a stiff customer

In my second job I was handed an account from my boss. At first, I was grateful, but I soon realized that I was the fourth salesperson in two years...

By Chris Peterson | Oct 24, 2019 8:50:00 AM | 0 Comments

Here's the secret to successfully presenting your value proposition

Check out this post from November 2016. There is a mini e-book included that will take about 90 seconds to read and it’s pretty darn helpful! (I must...

By Chris Peterson | Oct 4, 2019 12:27:01 PM | 0 Comments

What's the best way a salesperson can overcome an objection?

Think about a time when you lost an argument and were proven wrong. Remember the time your teenager found a text that she really did send to you;...

By Chris Peterson | Oct 3, 2019 11:13:01 AM | 0 Comments

The most common mistake all sales people make on discovery calls.

For our Throwback Thursday post this week, I’ve chosen a post from over three years ago. When I read the comments this morning, it freaked me out a...

By Chris Peterson | Sep 27, 2019 8:50:00 AM | 0 Comments

A lesson for salespeople that will always be relevant.

Spoiler alert. You won’t learn anything new by reading this post but read it anyway. The lesson I share is important and will always be important to...

By Chris Peterson | Sep 26, 2019 8:50:00 AM | 0 Comments

Still the #1, very worst thing a salesperson can say...

Back in 2016, I wrote a series about the three worst things a salesperson can say. Click here to read the winner.

By Chris Peterson | Sep 20, 2019 8:50:00 AM | 2 Comments

The #1 reason salespeople must provide logical justification to customers.

About twenty years ago, I delivered a demonstration to a manufacturing plant in central Pennsylvania. This account was a prospective customer, and I...

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