Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | May 8, 2023, 7:50:00 AM | 0 Comments

Five ways to sell your way to profitability. Idea #3...

A few weeks ago, I introduced the idea that in addition to many "after the sale" strategies to ensure profitability, there is a helpful method that...

By Chris Peterson | May 1, 2023, 7:50:00 AM | 0 Comments

Five ways to sell your way to profitability. Idea #2…

A couple weeks ago I introduced the idea that many companies today are stressing about finding profit on the back end of projects – ordering smarter...

By Chris Peterson | Apr 24, 2023, 7:51:28 AM | 0 Comments

Five ways to sell your way to profitability. Idea #1…

Last week I introduced the idea that most of the companies we’re talking to are stressing about finding profit on the back end of projects – ordering...

By Chris Peterson | Apr 17, 2023, 10:00:00 AM | 0 Comments

You’re working too hard for profitability.

Last year I had to find a new company to manage our pool. I did the typical things of searching online, reading reviews, and calling the top three to...

By Chris Peterson | Mar 22, 2023, 9:56:29 AM | 0 Comments

When selling “Anything-as-a-Service”, don’t lead with OpEx vs. CapEx

Whether it’s hosted services or managed services, system integrators struggle selling “Anything-as-a-Service”. There are many reasons that make it a...

By Chris Peterson | Mar 6, 2023, 7:45:00 AM | 0 Comments

Are you setting the right sales goals for your salespeople? Let’s see…

One of the issues many of our clients have been facing the last several years is the challenge of influencing their salespeople to sell new things to...

By Chris Peterson | Feb 28, 2023, 7:50:00 AM | 0 Comments

If I could change one thing about salespeople, it would be this.

Last week I had a million things on my task list before leaving for a three-day trip. One of the things that wasn’t urgent was to record a Sprint – a...

By Chris Peterson | Feb 20, 2023, 8:45:00 AM | 0 Comments

What do salespeople need to be great?

Famous and decorated American authors Joseph Heller and Kurt Vonnegut were at a party given by a billionaire on Shelter Island, NY. Vonnegut said to...

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