Modern-Day Sales and Marketing Blog

By Chris Peterson | Oct 17, 2022 9:50:00 AM | 0 Comments

The biggest factor separating good and great salespeople: Part 1 of 5

Over the last four weeks, I’ve attended two events (NSCA’s Pivot to Profit in Chicago and PSA Convention in Hilton Head) and spent several days...

By Chris Peterson | Sep 26, 2022 7:30:00 AM | 0 Comments

The easiest prospecting plan ever…

One Friday afternoon about 20 years ago, I had frantically pulled into my hotel in the Inner Harbor of Baltimore and was in a rush. I was meeting...

By Chris Peterson | Sep 19, 2022 11:55:00 AM | 1 Comment

When (and how) to stop calling on a prospect.

At the end of my blog post two weeks ago, How to Get Your Prospects to Stop Ignoring You, I told you that I’d share when and how to stop calling on...

By Chris Peterson | Sep 12, 2022 8:30:00 AM | 0 Comments

This was the best summer of my life. Here’s why…

I know this was supposed to be a follow up to last week’s post about when and how to stop pursuing a prospect, and I promise we’ll post that next...

By Chris Peterson | Sep 6, 2022 8:00:00 AM | 1 Comment

How can you get your prospects to stop ignoring you?

Earlier this week while I was delivering a webinar, a thoughtful attendee asked: “With caller id and spam email folders, how can I keep from having...

By Chris Peterson | Aug 29, 2022 7:45:00 AM | 0 Comments

A secret to sales greatness...

My friend Tim is a managing partner of a financial planning practice, and for several years has been coaching a younger manager, Lisa, to take over...

By Chris Peterson | Aug 22, 2022 9:15:00 AM | 0 Comments

A simple idea that will make salespeople more consistent

I was recently listening to an episode of The Drive, a podcast hosted by Dr. Peter Attia, on which Peter interviewed Ryan Hall, a former Olympic...

By Chris Peterson | Aug 8, 2022 8:50:00 AM | 0 Comments

What security integration leaders can do about the long time it takes to win new accounts

My last post, Why does it take so long to win new accounts in the security industry?, I illustrated why it takes so long to win a portfolio of new...
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