Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Sep 12, 2022 8:30:00 AM | 0 Comments

This was the best summer of my life. Here’s why…

I know this was supposed to be a follow up to last week’s post about when and how to stop pursuing a prospect, and I promise we’ll post that next...

By Chris Peterson | Sep 6, 2022 8:00:00 AM | 1 Comment

How can you get your prospects to stop ignoring you?

Earlier this week while I was delivering a webinar, a thoughtful attendee asked: “With caller id and spam email folders, how can I keep from having...

By Chris Peterson | Aug 29, 2022 7:45:00 AM | 0 Comments

A secret to sales greatness...

My friend Tim is a managing partner of a financial planning practice, and for several years has been coaching a younger manager, Lisa, to take over...

By Chris Peterson | Aug 22, 2022 9:15:00 AM | 0 Comments

A simple idea that will make salespeople more consistent

I was recently listening to an episode of The Drive, a podcast hosted by Dr. Peter Attia, on which Peter interviewed Ryan Hall, a former Olympic...

By Chris Peterson | Aug 8, 2022 8:50:00 AM | 0 Comments

What security integration leaders can do about the long time it takes to win new accounts

My last post, Why does it take so long to win new accounts in the security industry?, I illustrated why it takes so long to win a portfolio of new...

By Chris Peterson | Aug 1, 2022 8:00:00 AM | 0 Comments

Why does it take so long to win new accounts in the security industry?

I have seen many mistakes made when leaders attempt to build strategies or hire salespeople to win new accounts – most of which I’ll list in my next...

By Chris Peterson | Jul 18, 2022 7:30:00 AM | 0 Comments

If you manage salespeople, take three minutes to read this.

During the last six weeks, I’ve observed two salespeople struggling with the same addiction. The performance of both salespeople was being negatively...

By Chris Peterson | Jul 11, 2022 8:50:00 AM | 2 Comments

No matter what your crystal ball says, all security salespeople should hear this message...

One of the coolest things about golf is that every now and then, a weekend golfer with below-average skills can strike a golf ball as well as the...

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