Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Aug 29, 2022, 7:45:00 AM | 0 Comments

A secret to sales greatness...

My friend Tim is a managing partner of a financial planning practice, and for several years has been coaching a younger manager, Lisa, to take over...

By Chris Peterson | Aug 22, 2022, 9:15:00 AM | 0 Comments

A simple idea that will make salespeople more consistent

I was recently listening to an episode of The Drive, a podcast hosted by Dr. Peter Attia, on which Peter interviewed Ryan Hall, a former Olympic...

By Chris Peterson | Aug 8, 2022, 8:50:00 AM | 0 Comments

What security integration leaders can do about the long time it takes to win new accounts

My last post, Why does it take so long to win new accounts in the security industry?, I illustrated why it takes so long to win a portfolio of new...

By Chris Peterson | Aug 1, 2022, 8:00:00 AM | 0 Comments

Why does it take so long to win new accounts in the security industry?

I have seen many mistakes made when leaders attempt to build strategies or hire salespeople to win new accounts – most of which I’ll list in my next...

By Chris Peterson | Jul 18, 2022, 7:30:00 AM | 0 Comments

If you manage salespeople, take three minutes to read this.

During the last six weeks, I’ve observed two salespeople struggling with the same addiction. The performance of both salespeople was being negatively...

By Chris Peterson | Jul 11, 2022, 8:50:00 AM | 2 Comments

No matter what your crystal ball says, all security salespeople should hear this message...

One of the coolest things about golf is that every now and then, a weekend golfer with below-average skills can strike a golf ball as well as the...

By Chris Peterson | Jun 27, 2022, 8:30:00 AM | 0 Comments

A lesson from Seinfeld that all security salespeople should read.

A few weeks ago, I watched a Seinfeld episode in which Kramer gave Jerry the nickname of Even Steven (Season 5, Episode 22), after Jerry lost a gig...

By Chris Peterson | Jun 20, 2022, 7:30:00 AM | 0 Comments

How to use the supply chain challenges to your advantage.

We’re all experiencing supply chain issues that are leading to extended lead times, delays, and uncertainty. No need to ask you to read three more...

Modern-Day Sales and Marketing Blog