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By Chris Peterson | Jun 27, 2022 8:30:00 AM | 0 Comments

A lesson from Seinfeld that all security salespeople should read.

A few weeks ago, I watched a Seinfeld episode in which Kramer gave Jerry the nickname of Even Steven (Season 5, Episode 22), after Jerry lost a gig...
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By Chris Peterson | Jun 20, 2022 7:30:00 AM | 0 Comments

How to use the supply chain challenges to your advantage.

We’re all experiencing supply chain issues that are leading to extended lead times, delays, and uncertainty. No need to ask you to read three more...
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By Chris Peterson | Jun 13, 2022 7:16:57 AM | 0 Comments

A perspective that all sales managers and executives must have … and most don’t.

I was speaking with a client of ours on Tuesday evening. Specifically, this was the owner and CEO of a client that Jamie (our Director of Marketing...
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By Chris Peterson | Jun 6, 2022 7:00:00 AM | 0 Comments

One thing all security technology salespeople should do during this supply-chain crisis.

About a month ago, I ordered an ottoman for our TV room. I must admit that I was pretty proud of myself because my wife typically handles these...
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By Chris Peterson | May 31, 2022 11:11:27 AM | 0 Comments

Four ideas to closing sales in the security technology industry today. Idea #4…

Closing is still a necessary skill for greatness, but it’s different today. Over a four-week period, I’m presenting four ideas to closing sales in...
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By Chris Peterson | May 25, 2022 7:00:00 AM | 0 Comments

Four ideas to closing sales in the security technology industry today. Idea #3…

Closing is still a necessary skill for greatness, but it’s different today. Over a four-week period, I’m presenting four ideas to closing sales in...
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By Chris Peterson | May 16, 2022 7:00:00 AM | 0 Comments

Four ideas to closing sales in the security technology industry today. Idea #2

Closing is still a necessary skill for greatness, but it’s different today. Over a four-week period, I’m presenting four ideas to closing sales in...
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By Chris Peterson | May 11, 2022 7:00:00 AM | 0 Comments

Four ideas to closing sales in the security technology industry today.

“Coffee is for closers” has become such a common phrase that most people don’t know the movie in which it originated – it’s taken on a life of its...
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