Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Apr 29, 2022 7:50:00 AM | 0 Comments

In sales and in love, there is no such thing as “out of the blue”.

In the 2004 movie, The Wedding Date, Nick (played by Dermot Mulroney) boldly and harshly exclaims to Kat (played by Debra Messing): “There is no such...

By Chris Peterson | Apr 22, 2022 7:50:00 AM | 0 Comments

One simple idea that will make you an incredible listener.

I’m typing this blog post at a Starbucks. Four minutes ago, I was preparing an agenda for an all-day strategic planning meeting with a client. Not...

By Chris Peterson | Apr 15, 2022 7:50:00 AM | 2 Comments

What kind of face does your customer see?

Every day, my phone alerts me of photos taken “on this day”. I love it, and I take time every day to look back through the years. A few days ago, I...

By Chris Peterson | Apr 1, 2022 8:50:00 AM | 0 Comments

Stop conducting sales meetings, building sales plans, and forecasting – you’re probably wasting your time.

A few months ago, I picked up my daughter after a sleepover she had with one of her friends. When I arrived, her friend’s dad was on their Peloton,...

By Chris Peterson | Mar 18, 2022 8:50:00 AM | 0 Comments

Four reasons why salespeople should send agendas to all sales calls and meetings.

I joined a Teams call two weeks ago on which I was the customer – which is odd for me since I’m usually on the selling side of these types of calls....

By Chris Peterson | Feb 21, 2022 10:30:00 AM | 0 Comments

One idea that will help you become more observant of your customers.

Have you ever spent hours with someone and had no idea about the color of their shirt? I have ... and I’m embarrassed to admit that I have done this...

By Chris Peterson | Jan 28, 2022 7:49:40 AM | 2 Comments

One thing that aging has taught me about sales

I was recently having a conversation about turning 50 with a friend who is about 15 years younger than me. I shared with him my observation about how...

By Chris Peterson | Jan 21, 2022 7:50:00 AM | 0 Comments

Three simple ideas to qualify leads before investing too much time. Idea #3…

Over the last couple of weeks, I’ve presented the two ideas below to help qualify leads: Position yourself before asking questions. Indirectly ask...

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