Security Industry Sales, Marketing Blog - Vector Firm

By Gannon Switzer | Mar 27, 2026 8:29:07 AM | 0 Comments

Balancing People and Data in Leadership

You can’t “feel” your way to consistent results. Leaders who only focus on people often avoid the numbers. Leaders who only focus on numbers often...

By Gannon Switzer | Mar 25, 2026 5:21:38 PM | 0 Comments

The Gap Between Data and Development

You don’t coach a number. You coach a person. But if you ignore the process, you lose consistency. This is where most leaders struggle. They lean too...

By Gannon Switzer | Feb 26, 2026 6:40:21 AM | 0 Comments

When Sales Performance Slips: The Leadership Mirror Test (Part 1)

Some leaders double down on motivation. Others double down on stability. Both feel right in the moment. Neither automatically fixes slipping...

By Gannon Switzer | Feb 20, 2026 3:42:16 PM | 0 Comments

The First Quarter Reality Check for Leaders: Lead Yourself First

When optimism fades and patterns start to show, pressure has a way of revealing leadership habits most of us do not notice in ourselves. Before you...

By Gannon Switzer | Jan 27, 2026 5:12:50 PM | 0 Comments

Strong organizations don’t reset constantly, they build rhythm.

Early in the year, it’s tempting for leaders to push hard: new initiatives, new priorities, new processes. Often, it's all at once and the intent is...

By Gannon Switzer | Jan 16, 2026 3:23:33 PM | 0 Comments

Getting Back in Rhythm: Why Discipline Wins in Sales and in Life

Winter mornings. Lower motivation. Broken habits. Sound familiar? Sales performance follows personal discipline more than we like to admit. When...

By Gannon Switzer | Dec 22, 2025 8:08:23 AM | 0 Comments

The Most Important Question in a Year-End Review

Year-end reviews often focus too much on either raising expectations or patting salespeople on the back. They fail to produce results because the...

By Gannon Switzer | Dec 11, 2025 10:01:37 AM | 0 Comments

Bridging the Sales-to-Ops Handoff (Part 4 of 4)

The handoff between sales and operations is one of the most important (and fragile) moments in the customer journey. In this post Gannon discusses...

Modern-Day Sales and Marketing Blog