Modern-Day Sales and Marketing Blog

By Gannon Switzer | Dec 22, 2025 8:08:23 AM | 0 Comments

The Most Important Question in a Year-End Review

Year-end reviews often focus too much on either raising expectations or patting salespeople on the back. They fail to produce results because the...

By Gannon Switzer | Dec 11, 2025 10:01:37 AM | 0 Comments

Bridging the Sales-to-Ops Handoff (Part 4 of 4)

The handoff between sales and operations is one of the most important (and fragile) moments in the customer journey. In this post Gannon discusses...

By Gannon Switzer | Nov 28, 2025 7:45:00 AM | 0 Comments

The Leader’s Role: Turning Hand-Offs Into Handshakes (Sales to Ops Handoff Part 3 of 4)

The sales-to-ops handoff isn’t just a process challenge — it’s a people challenge. In this session, we’ll break down how leaders can use behavioral...

By Gannon Switzer | Nov 21, 2025 3:33:45 PM | 0 Comments

Sales Doesn’t End When the Deal Closes (Sales to Ops Handoff Part 2 of 4)

If you think your job ends when the deal closes, you’re leaving value on the table.The best salespeople don’t just sell - they set operations up to...

By Gannon Switzer | Oct 28, 2025 5:27:28 PM | 0 Comments

Want Loyal Customers? Set Ops Up to Win.

How Understanding People Fixes the Sales-to-Ops Handoff (Part 1 of 4) The handoff between sales and operations isn’t typically a process problem —...

By Gannon Switzer | Oct 24, 2025 2:57:11 PM | 0 Comments

Getting What You Need from Behind-the-Screen Bosses

We talk a lot about virtual meetings when it comes to customers, but what about our leaders? In a recent talk, Gannon shared why salespeople need to...

By Gannon Switzer | Sep 30, 2025 4:04:00 PM | 0 Comments

If They're Guessing, No One is Winning

Speed vs. precision. Revenue vs. margin. Recognition vs. problem-solving. When success isn’t defined, everyone works hard—but not always in the same...

By Gannon Switzer | Aug 28, 2025 10:49:50 AM | 0 Comments

You Don’t Protect Culture With Lip Service

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