Security Industry Sales, Marketing Blog - Vector Firm

By Gannon Switzer | Oct 28, 2025 5:27:28 PM | 0 Comments

Want Loyal Customers? Set Ops Up to Win.

How Understanding People Fixes the Sales-to-Ops Handoff (Part 1 of 4) The handoff between sales and operations isn’t typically a process problem —...

By Gannon Switzer | Oct 24, 2025 2:57:11 PM | 0 Comments

Getting What You Need from Behind-the-Screen Bosses

We talk a lot about virtual meetings when it comes to customers, but what about our leaders? In a recent talk, Gannon shared why salespeople need to...

By Gannon Switzer | Sep 30, 2025 4:04:00 PM | 0 Comments

If They're Guessing, No One is Winning

Speed vs. precision. Revenue vs. margin. Recognition vs. problem-solving. When success isn’t defined, everyone works hard—but not always in the same...

By Gannon Switzer | Aug 28, 2025 10:49:50 AM | 0 Comments

You Don’t Protect Culture With Lip Service

By Gannon Switzer | Aug 27, 2025 9:11:18 AM | 0 Comments

Development Can’t Live in the Leftovers

When leaders say they care about growth but never make time for it, the message is clear, development is optional… until someone fails. In this post:...

By Gannon Switzer | Jul 25, 2025 8:13:51 AM | 0 Comments

When Trust Isn’t Really Trust: How Over-Approval Stalls Growth

He was handed a major client account—his big opportunity. But what started as a vote of confidence quickly turned into something else. The result...

By Gannon Switzer | Jul 22, 2025 7:54:35 AM | 0 Comments

"I Trust You”… but I’ll Need to Approve Everything First.

When leaders say they trust their team but still control every move, the message gets lost—and so does initiative. Over-approval doesn’t build...

By Gannon Switzer | Jun 20, 2025 8:30:00 AM | 0 Comments

Stop Faking Feedback: If You’ve Already Decided, Don’t Pretend to Ask

Ever been asked for input... and realized the decision was already made? It’s frustrating. And it damages trust fast. When leaders do this, they send...

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